The reviews that I viewed for this are not so harmonious. Eharmony.com is a pivotal site for relationship building; however the basic difference between eharmony and orkut of hi5 is that the former charges money for it.
I may be sounding cynical to you, but let me assure you that this is a site which is setting a benchmark for proper advertising and proper publicity. I reckon, they follow the principle of any publicity is good publicity. Well, maybe with their still over flowing cash registers, this theory is proving right.
When I talked to Janice (name changed) a member of eharmony , she said she was tired of getting matches that were in no way similar to her or even interesting to look at. Another ex client had posted on his review that he got no one of the same age group. All this and more, but this does not seem to be affecting the folk at eharmony.
Like coins have two sides so do reviews. Now that I have left you with a flavour of spice let me sweeten your senses. Eharmony boasts of an immaculate database of members and trust me that is also reciprocated by their customers. Also adding to the feathers on their cap, the front page boasts of a host of couples who have now been married thanks to the efforts of eharmony (I wonder what gave them the motivation).
Some persons find the site pretty satisfactory and the service extremely apt. Like one satisfied, its not their fault if someone has a goofy face. This however has been taken to be derogatory and a complete paradox to the fundamental the eharmony wishes to establish for itself.
Instead of carving a niche for itself, eharmony is unable to penetrate deep into the minds of its target audience and finding them should be taken up with immediate attention. Apart from this, there must be care given to their existing customers especially through better response systems and even easy referral to their match ups.
Eharmony must learn that they are here to build relationships and not just pool in the money which some of their customers are tired of giving. This also initiates them to take new campaigns and even new avenues to fulfill not only their motive but also the dreams and expectations of their customers. To make you a little happier, here is the link for discount coupons of eharmony.com: http://www.couponchief.com/eharmony.com_coupons/eharmony.com.html
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