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Create Email Signature NOW So You Get More Referrals and Sales!
Have you asked yourself lately, ďDo people know what my company does?Ē As an internet business owner, you send more than 10 emails a week because most of your business is done by email, right? Then, you might ask, ďHow come Iím not getting referrals?Ē
Without a title next to your name, your email looks more personal and your name stands out. Itís easier for people to remember your name. Yet, if you want to add your title, add it in the second line.
Youíll get more referrals when people understand what your company does. Go ahead, write a short sentence describing what your company DOES. For instance, Articles and Supplements so You Keep the Weight Off With the Mediterranean Diet.
Make sure you make your email address clickable. Do you enjoy going through your contact book and looking for a telephone number just to ask someone a question about their email? Not really, right?
-- How about this situation: your reader wants to refer you to their friend and they need to open up their contact book, sort through names, copy and paste your email address, phone number, and company name. But wait, what if he hasnít yet put your contact info in his address book?
Make it easy for them, include your contact info in your email signature. More people will know what your company does and people can refer your services to their friends by forwarding your emails or just copying and pasting your email signature in another email.
Face it, sometimes you really want to buy a great product but you can't buy it immediately. Will you settle for some free information first?
-- For instance, you want to buy the latest book on training dogs. Would you sign up to get free weekly tips on training dogs? Sure. A common question I get is "Why give a free offer and not my product?" Simple. People are more likely to subscribe to a free offer immediately than to take out the credit card and pay for a product. Besides, once your subscribers trust you they'll start buying the products in your newsletter, and you can send them product offers for months.
The title of your free ezine needs to sound compelling and interesting.
Are they saving time, earning more money or getting more love. Include numbers or the words 'how to.' What makes you pick up a magazine at the grocery store? The interesting, short and snappy titles on the magazine cover right? Same thing happens with your free ezine offer. Write an interesting, short and snappy description of your free ezine. Use your free ezine title to get your reader to ďpick upĒ your ezine. In other words, compel them to click on your link and sign up for your free ezine.
-- Letís use Liz Carltonís signature as an example. Which of her 2 email signatures will get you to understand what her company does? Which of these email signatures would you read and remember?
Liz Carlton, President
Italian Pasta Company, LLC
liz@ pasta company.com
Italian Pasta Company, LLC
ÖMaking authentic Italian pasta for over 50 years!
800-555-4234 liz@ pastacompany.com
Visit pastacompany.com to get your FREE Report on "10
delicious pasta dishes you can prepare in less than 20 minutes!"
Hey, I would certainly remember the second email signature because I will get a FREE report on 10 delicious pasta dishes that I can prepare in less than 20 minutes. How about you?
What are you waiting for? Take the 3 minutes to apply the 5 steps to get more referrals using your 6-line email signature! Remember, while youíre away from your computer, youíre promoting your company and giving a free test-drive with your ezine. Finally, people will know what your company does. Youíll get more visitors to your website and subscribers just by adding your compelling free ezine in your emails.
About the Author: Ashley Keane helps people start an internet business they love, and grow it with email marketing tips on http://www.EarnYourOwnMoney.com. Visit www.earnyourownmoney.com/salewithEmail.html to get your FREE 7 Tips NOW on "How to Automate Your Email Chores and Still Increase Your Sales."