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Customize your Business Email Marketing Campaign To Increase Sales
If your email campaigns only talk about what YOU think and nothing about the subscriber, no personal touches, guess what? Your subscribers will get tired very soon of reading your emails. Many will unsubscribe and forget about your products. You wouldn't want to lose subscribers so quickly, right?
Once you know this information and use it in your emails, you’ll start treating them like friends. Without it, you come across as an owner focusing on just getting money, not on getting to know his subscribers so he can help them better. Show your subscribers you do care for them and want to help them.
Start today and begin to sort your subscriber list by:
You’re welcome to read these three examples of personalized emails. You’ll get more ideas to create your own customized email campaigns to make your subscribers feel special.
1) Personalized email using the “Date subscribed to newsletter” category:
Hi Liz, I’d like to thank you for being a subscriber to my “5 Herbs to Improve Health” ezine for 2 months now. I want to make sure you’re finding my ezine useful. By the way, which herb do you enjoy cooking the most? Please let me know, and I’ll be glad to send you a special free report on that herb. My favorite herb is Moroccan mint.
2) Personalized email using the “state they live in” category:
Hi Harry, I see you subscribed to my “Boost your metabolism with green tea” ezine. How are you taking your green tea, liquid or supplements? I see you live in Nebraska. I had a chance to visit it when I went to see my cousin a month ago. I’m offering you my new e-book “Bored with the green tea taste? 3 best Green Tea varieties to take.” Only my subscribers who live in Nebraska can get it at 30% off. The discount will expire in 4 days. After 4 days the rest of my subscribers can buy it at regular price.
3) Personalized email using the “products bought” category:
Have an updated version of your e-book “5 herbal remedies for the lactose intolerant?” Email your subscribers who bought the original version first.
For instance, Hi Kelly, I hope you enjoyed reading my ebook “5 herbal remedies for the lactose intolerant.” I wanted to give the latest information in that ebook. So I interviewed researchers at Harvard and included the latest research on herbal remedies on my updated version of “5 herbal remedies for the lactose intolerant.”
Because you already bought the original version, I’m offering you the updated one at 15% off! After 5 days, people would need to buy it a the regular price.
Using the bulk email marketing strategy of sending customized emails you’ll see less people “unsubscribe” from your list. More of them will buy your offers, and recommend your products to their friends. You can do these changes in less than an hour, with practice, they'll come automatically when you write emails. Don't let marketing by email frustrate you.
About the Author: Ashley Keane helps people start an internet business they love, and grow it with email marketing tips on http://www.EarnYourOwnMoney.com. Visit http://www.earnyourownmoney.com/salewithEmail.html to get your FREE 7 Tips NOW on "How to Automate Your Email Chores and Still Increase Your Sales."