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Internet Marketing - Complying with the CAN-SPAM Laws in Your Online Business

Copyright © Jimmie Sypolt

Internet Marketing Has Many Challenges

When you are first learning how to make money on the Internet, you can be faced with many challenges. Along with needing to know where to start, you must also learn the rules of the road. One of the most popular methods of marketing your business is email advertising.

There are some things that you should do and things you should not do when you embark on this method of advertising. There are some hard and fast rules to follow when beginning to make money online by using email advertising that will increase the effectiveness of your advertising.

It would be great if there was a practical; easy to understand, and easy to implement rulebook to follow to insure your online business and financial well-being are guaranteed, however, the only true gauge of success is: how you go about starting your business and marketing it, as well as the methods you use to increase your wealth by improving the way you do business. Your own efforts in learning about operating an online business and paying attention to the lessons learned from others in the trade are your best recourse.

Learn From the Business World

There is plenty of cutting-edge educational information coming straight from the trenches of today’s business world. Today, when you open your email inbox, pay attention to the formatting of the advertising messages you receive and how they are presented. Much of the information you receive is often mixed in with a mountain of spam and advertisements each day, but there are ways to overcome this limitation and get your advertisements read.

Complying with the Law

The difference between spam mail and the correct, effective way to advertise via email is that you must use a technique to allow subscribers of your advertisement to ‘opt-in’ by signing up for the information you want to send them. To accomplish this step, you should place a simple form on your website to inform your visitors that you have valuable information for them and they can sign up to receive it. This way you insure that your visitor is truly interested in your information and that you are not violating any spamming laws.

The premise of the CAN-SPAM law that became effective on January 1, 2004, is that Your email's "From," "To," and routing information – including the originating domain name and email address must be accurate and identify the person who initiated the email.

Also, the subject line cannot mislead the recipient about the contents or subject matter of the message. You must also provide a return email address or another Internet-based response mechanism that allows a recipient to ask you not to send future email messages to that email address, and you must honor the requests.

The law also requires that commercial email be identified as an advertisement and include the sender's valid physical postal address. You can find more information about this law at the Federal Trade Commission's web site.

With this in mind, it is important to learn ways that you can collect email addresses effectively and determine that your subscriber has requested information from you. Doing this will give you the ability to market your advertisements in a way that will help you improve your online business, make money online and comply with the email advertising laws.

The Best Way to Get Subscribers

The best way to build your list of “opt-in” subscribers to your offer is to place a simple form on your web page indicating what information your subscribers will get when they sign up to receive it.

What You Can Do When You Get Subscribers

Your offer can then be freely sent to your subscribers as well as any other offers that may be of interest to them. By indicating that you are offering something of value in your email, you are explicitly following the rules of the road.

What You Must Do When a Subscriber "Opts-Out"

You can continue to send emails to your subscribers unless they decide to exercise their right to “opt-out” and stop receiving emails from you. When subscribers do this, it is your duty to remove them from your list within 10 days.

How You Can Guarantee You are Following the Rules of the Road

Use respected auto responder services that fully comply with the rules of the road and enforce these policies. Before using such services, you will be required to agree to the anti-spam laws and the service provides mechanisms such as “Opt-In” and “Opt-Out” built into their extensive monitoring systems. A good service can be found at GetResponse.com.


About the Author: ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
This article is freely distributable as long as this Resource Box is kept in tact.

Jimmie Sypolt is an Internet marketing professional and publishes "Home Business Tips Newsletter” with up-to-date business tips to help you succeed in your online business. Access the best work from home business ideas and opportunities available on the Internet that will allow you to start making money from your own home, visit OnlineBusinessSources.com and js-WebTech.com.




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