Vectors and 3D Models
Local Search - Economics
Weather Information
Get the App for Smartphones and Tablets

Go Back

WhmSoft Free Articles Directory
Free Articles for Reprint
Free Articles to Publish
Free Articles for Newsletters
Videos to Watch

Page Generation Date and Time:
01/27/2022 09:36:37

Free the Animation VR / AR
Play to reveal 3D images and 3D models!
Demonstration A-Frame / Multiplayer
Android app on Google Play
vlrPhone / vlrFilter / vlrMemos
Project of very low consumption, radiation and bitrate softphones / Multifunction Audio Filter with Remote Control / App to measure the quality of the voice!

Alexa Data

Go To Articles Directory Home Page

To get the current article, - See Below (at the bottom of the page) -.
For top news titles, see below.
Web sites and videos listed in this page are frequently updated.
If you find that this page is useful (quality of web sites, images and videos, ...), you can add it to your favorites.
Bookmark Page !

Tell a Friend:

With your mobile phone (WAP / I-Mode / iPhone / PDA), for free:
The Top News -
The Daily Files -
All the Directory Files -

Web version of feeds:
Podcast Music -
Daily Files -

You can play the Guitar Drum Revolution game (flash game) by following the link below:
Play Guitar Drum Revolution Game

You can play free online games (flash games) by following the link below:
Free Online Games

Play the samples below:
00279 Beer Monster01307 Flash Mineweeper1743 Trick HoopsLightyear AlphaSift Heads 0

You can view the people (celebrities) news and the front page news (with videos, images and constant updates) by following the link below:
View Recent News
or by visiting the WhmSoft Service blog:
News Photos Slideshows

Article Keyword Videos to Watch
Click on the image to start the video.

Related Topics
Images - Links - Articles


Related Images

Article Category Videos to Watch
Go to the Videos Pages

E-tailing and opportunities it opens to businesses

With the fast development of various e-business solutions companies seek for new opportunities to get in touch with customers and build new type relationships. If in planning everything looks pretty simple and straightforward, in reality there are a lot of issues that shall be considered prior to launching full scale implementation. E-tailing is exactly this kind of beast. It brings a lot of operational and financial benefits, but it needs to be tamed (, 2006).

The essence of e-tailing

Retailing is frequently viewed as the integral part of the marketing mix strategy (Leny & Weitz, 1998), where “place” plays the role of the transactional environment (Underhill, 2000). With the development of e-commerce the companies from different goods and service industries decided to become closer to customers by opening e-stores and managing e-tailing. Various traditional players like Gap, Tesco, Asda, HP, Cisco and new ones like Amazon, E-Bay, opened electronic stored to satisfy instantly the customer needs. Of course, there are numerous examples of the successful e-tailing operations. However, it is important to remember that not all of the entrants in e-commerce were that successful (see Mahajan et al., 2002 ). The point is that e-tailing is not the scheme which is easy to implement. There are a number of aspects that shall be considered. For instance the importance of product physicality and the influence of other buyers on the purchase decision (see Underhill, 2000). The great number of fashion related items or products that are connected with self-image concept require the possibility of trying the product and see the reaction of others. Without it the whole process of purchase lack important chemistry which makes it so addictive.
The suitability of certain product line-up with e-tailing depends on the degree of the involvement which is necessary for the successful purchase decision. Certain products can be treated as trivial as they required little involvement and does not incur significant costs in case of wrong purchase. While other products are very individual specific and require the high level of involvement prior to purchasing.
The other important element of “place” is atmospherics. For instance, potential customers might omit certain goods and not even recognize the want for them unless they are influenced by a certain stimuli like the combination of odour, lighting, colour effects, music and other elements of atmospherics. In case of e-tailing there shall be something that would compensate the absence of these elements. There may be great number of alternatives like door-to-door delivery, reduced prices, the recommendations of experts , price and quality comparative tables to name a few. What e-tailing concept shall definitely have is the bunch of value-added benefits which a customer would never get in a traditional retailing environment (, 2006).
To conclude this overview it is important to remember that e-tailing is not the extension of traditional retailing. It is new environment with its specific rules of engagement where customers perceive a lot of things differently from the way they would do in brick-and-mortar environment.


Levy, M. & Weitz D.A. (1998), Retailing Management, 3rd edition, Irwin McGraw-Hill, ston, MA.

Mahajan V.., Srinivasan R. & Wind Y. (2002), “The Dot-com Retail Failures of 2000: Were There Any Winners?” Journal of the Academy of Marketing Science,

Papers For You (2006) "P/EI/63. Sources of price dispersion in e-tailing", Available from [22/06/2006]

Papers For You (2006) "C/EI/19. E-retailing of Tesco and Sainsburys", Available from [21/06/2006]

Underhill P. (2000), Why We Buy: The Science of Shopping, Touchstone Books: New York, NY.

About the Author: Copyright © 2006 Verena Veneeva. Professional Writer working for

Recommended Web Site(s):

Easy Articles Home Page - Articles Directory

Recommended WhmSoft Web Sites, Feeds and WAP Address:

WhmSoft Software Home Page - Software
WhmSoft Services Login Page - Music and Images
WhmSoft Moblog Home Page - Blog - Photo Gallery
WhmSoft Free Online Games Home Page - Flash Games
WhmSoft Services RSS Feed - Daily Music, Image and 3D Flash Animation
Classical Music with Drum RSS Feed - MIDI and MP3 Files
Classical Music with Drum Podcast Feed - MP3 and MP3 Files
WAP / I-Mode / PDAs - Daily Music, Image and Flash Animation

Home Pages:

WhmSoft Free Articles for Reprint Home Page
WhmSoft Services Home Page - Music and Images
Copyright (C) 2006-2022 WhmSoft - All Rights Reserved.