Vectors and 3D Models
Local Search - Ecommerce
Weather Information
Get the App for Smartphones and Tablets

Go Back


WhmSoft Free Articles Directory
Free Articles for Reprint
Free Articles to Publish
Free Articles for Newsletters
Videos to Watch


Page Generation Date and Time:
12/12/2017 21:03:17

 
Free the Animation VR / AR
Play to reveal 3D images and 3D models!
 
Android app on Google Play
 
vlrPhone / vlrFilter
Project of very low consumption, radiation and bitrate softphones, with the support of the spatial audio, of the frequency shifts and of the ultrasonic communications / Multifunction Audio Filter with Remote Control!



 
 
Alexa Data
 

Go To Articles Directory Home Page

To get the current article, - See Below (at the bottom of the page) -.
For top news titles, see below.
Web sites and videos listed in this page are frequently updated.
If you find that this page is useful (quality of web sites, images and videos, ...), you can add it to your favorites.
Bookmark Page !

Tell a Friend:



With your mobile phone (WAP / I-Mode / iPhone / PDA), for free:
The Top News - http://www.whmsoft.net/services/wap/news.php
The Daily Files - http://www.whmsoft.net/services/wap/get.php
All the Directory Files - http://www.whmsoft.net/services/wap/choose.php

Web version of feeds:
Podcast Music - http://www.whmsoft.net/services/web/wpodcast.php
Daily Files - http://www.whmsoft.net/services/web/wget.php

You can play the Guitar Drum Revolution game (flash game) by following the link below:
Play Guitar Drum Revolution Game


You can play free online games (flash games) by following the link below:
Free Online Games

Play the samples below:
Dynasty StreetSnowboard SantaSticky In The SkyMusique ChevauxSnowy The Bears Adventures

You can view the people (celebrities) news and the front page news (with videos, images and constant updates) by following the link below:
View Recent News
or by visiting the WhmSoft Service blog:
News Photos Slideshows


Article Keyword Videos to Watch
Ecommerce
Click on the image to start the video.



Related Topics
Images - Links - Articles

Boston


Related Images



Article Category Videos to Watch
Ecommerce
Go to the Videos Pages


Shareware: efficient way of marketing software

The idea behind shareware distribution is letting clients try the software before buying the full version, by downloading a trial version from your website. There are several types of shareware programs:

  • The complete program. The client can try it and then keep using it forever. However, the shareware author requires that the client registers the program and pays a fee, which is usually lower than the price of software bought in high street stores.
  • The trial period. The program has all its functions, but it only lasts for a determined period of time, usually 30 days. After that period, a pop-up window appears, reminding the user to pay. In most cases, these screens become too annoying, making the client either pay for the software or stop using it.
  • The trial period without warning. The shareware program is fully functional for a determined period of time and it automatically stops working when that period is over.
Like any other software marketing technique, shareware distribution has its ups and downs.

The benefits include:
  • It allows consumers to evaluate an application before purchasing it, with no risks involved. If the client likes the program he can buy it, but if not, he knows he will not be asked to pay for it. This increases customers' satisfaction, as they can better understand the software and they know the full program will be what they need.
  • Since products are distributed online, shareware authors don't have to worry about physical packaging, normally associated with traditional sales. Thus, the toal cost of software cost is often much lower than when it's bought from a store.
    Also, smaller companies that cannot afford high-priced promotional campaigns may find it much easier to enter the market or increase their software sales by using shareware distribution.
  • Customers can communicate directly with developers requesting different enhancements or providing feedback which results in better software programs and bigger sales.

  • It gives instant gratification to clients. Since they download the program from the Internet, they can install it right away and don't have to wait for delivery.

Besides the obvious aspects shareware authors should take care of to ensure healthy sales, like putting time and functionality limits, there are several other tips they should keep in mind:
  • Make sure the program presents all its features, so customers know exactly what it does.
  • Don't ask for too much information from clients for the initial download. It's usually okay to ask for full name and e-mail address, but asking for phone or office/home address may put them off.
  • Follow up with "thank you" e-mails or with small questionnaires. It's also a good idea to present a questionnaire when the user accesses uninstall.
  • Include "buy now" buttons in the program and on your website.

All it's not rosy though. Shareware sales have their disadvantages too. Sometimes customers may find it hard to determine which products are good, wasting their time instead of saving it. Another feature, or rather lack of it, may irritate customers: the absence of uninstall programs. Clients may find themselves stuck with a program they can no longer use. For shareware authors, danger lies in the fact that some users may keep "forgetting" to register and pay, preferring to keep deactivating reminder screens.


About the Author: This article was written by Cristian Badea, CIO for Avangate BV / GECAD ePayment. With 4 years experience in the RAV AntiVirus team until 2003, Cristian now leads the development and operational side of Avangate / ePayment systems.
Avangate is an eCommerce platform for electronic software distribution incorporating an easy to use and secure online payment system plus additional marketing and sales tools.

Copyright 2006, www.avangate.com all rights reserved. Read more software marketing articles and learn how to sell software online.

This article may be reproduced in a website, e-zine, CD-ROM, book, magazine, etc. as long as the bio information is included in full, including the link back to this website.




Recommended Web Site(s):

Easy Articles Home Page - Articles Directory

Recommended WhmSoft Web Sites, Feeds and WAP Address:

WhmSoft Software Home Page - Software
WhmSoft Services Login Page - Music and Images
WhmSoft Moblog Home Page - Blog - Photo Gallery
WhmSoft Free Online Games Home Page - Flash Games
WhmSoft Services RSS Feed - Daily Music, Image and 3D Flash Animation
Classical Music with Drum RSS Feed - MIDI and MP3 Files
Classical Music with Drum Podcast Feed - MP3 and MP3 Files
WAP / I-Mode / PDAs - Daily Music, Image and Flash Animation

Home Pages:

WhmSoft Free Articles for Reprint Home Page
WhmSoft Services Home Page - Music and Images
Copyright (C) 2006-2017 WhmSoft - All Rights Reserved.