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How to celebrate Christmas at your Dating Site!
Christmas Holidays are coming and all business world is getting ready for the best offers and presents for their beloved customers. This also attracts new people to enjoy your services. Dating World is not an exception. Dating Software Vendors offer discounts and bonuses for their products, Dating Site Owners provide free registration or free usage of their sites.
But the actions listed above are usual ones and they do not attract many people as they should. In fact our customers are tired of discounts and they need something more to entertain or be useful for them. Here's where the problem appears. Everyone tries to invent something new to amuze customers.
Actually, I'm sure that Dating Site Owners should do more then that. I mean there can be many levels of creating that atmosphere at your site to please your members and register new.
First is a design. The Logo can be edited to reflect Christmas and all the Winter holidays. You can add some Christmas images to it or Santa's hat. Just try to be creative. The colors of the backgrounds and default images can be modified to match the logo. You can place banners to congratulate people with Christmas and the New Year.
Make a research on your target auditory and find out what holiday is mostly celebrated there Christmas or The New Year to be able to answer their needs and to look into their hearts. According to the results place text messages in News section and in the index page. Usually it's easy to do from a technical point of view. There are language files and images to upload (for the new logo).
Af course, you can use a usual way of holiday marketing- to offer discounts and make some competitions. You can make a discount for the membership and as for the prizes, let me give some details on that.
Prizes are like presents and they are highly appreciated. At a Dating Site you have many ways to nominate the best users: the most active, the most popular, the most beautiful, the funniest and so on. You can use rating feature to find out the most popular user. You can make a newsletter for all the members and ask them to estimate the users and email you their opinions via "Contact us" form. There's one minus: you'll have to count the results yourself manually.
There's sometimes a poll module and you can also use it to know what presents your users prefer and their expectations for the next year. This will entertain them on the site.
If there's a forum, make a new section and devote it to Christmas and Dating. I'm sure many users will share their stories and will be glad to read others. Besides, you can give prizes for the best story. All is open for you if you have imagination! Just do it!
And the last point, note that your site is based on people who are there and we do all the changes to make them inspired by the New Year. So we should involve them into the celebration.
In your newsletter, at the homepage of each user or just contact emails ask them to renew their photo galleries and icons. Set the manual approve for the uploads and check the images they upload. I mean there should be photos with Christmas trees and in costumes, with presents and pets. No doubt that you should imform users about it and I'm sure they'll like the idea. In that case your search results will be very attractive and the holiday atmosphere will be created.
Well, I can go on. In fact if you do not have a Dating Site yet, you should get one cause it inspires for great things. It makes us think and create, especially on holidays. And I'm often inspired by those ideas in the Net and start creating, though I don't have a Dating Site. But I can share my ideas with you and may be you'll be profiting from them...
About the Author:
Julia Dorofeeva is a Sales and Support Manager specializing in Dating Software online sales and support. She is a broad-minded person writing about Dating and Relationships. Curious and creative she is always tending to self-education. Her ideas are often good food for thought. Check up her latest article and other ones at http://www.datingpro.com/blog/