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Watch Out When Buying E-Books with Reprint Rights
If you're an entrepreneur looking for a product to sell, I bet you've considered buying an E-Book with reproduction rights, or maybe even a set of E-Books with reproduction rights. For those of you not familiar with what an E-Book is, an E-Book is simply an electronic book (E-Book) that is transferred to you within an electronic file and you read it directly from your computer. The concept is great, and there are many great E-Books out there, however there are also many useless E-Books out there as well.
1. Severely out-of-date. In this popular scenario, the vendor will typically sell you an informational product that has been floating around the Internet for far too long. As a result, the information is typically out-of-date and worthless. Another common practice is to attach a new enticing title to old content and try to sell it as new material.
2. Hidden advertisements with very little actual content. This scenario is also very popular and is beginning to appear much more often. Here the vendor sells a new (or what looks to be new) informational product. There is usually a flashy title that seems like it would have a high degree of marketability. However, once you read through the content, you notice that the information is simply an advertisement directing you to other money making offers.
The typical marketing ploy that you will find associated with E-Books promises to sell you a collection of the hottest-selling E-Books with full reproduction rights that allow you to reproduce (copy) and resell the product. The term "reproduction rights" sounds very valuable to a beginning entrepreneur. The mere thought of having a ready-made product which you do not have to continuously purchase is very enticing. However, in many situations, this is just a ploy to get you to purchase the product. Why would you want reproduction and resale rights to out-dated material, or a big book of advertisements?
The real goal in Internet marketing is to make your customers happy. Why? First, it's the ethical thing to do, and second, because happy customers are repeat customers. To be successful in Internet marketing, you really need to have repeat customers that value your service and trust the quality of the products you offer. So don't promote anything that you don't have confidence in - make your customers happy and they will continue to buy from you, which will make you happy!
How Can You Find the Good E-Books?
Study the market and product carefully when buying E-Books (or any info course) for informational or resale purposes. If you're thinking about buying a particular E-Book, try going to Google and typing in the name of the E-Book, along with the author name and the word "forum". Then run your search.
Here's an example of what you could type into Google for your search:
"John's Excellent Car Tips" "John Smith" forum
You can also try these additional search strings:
"ever tried" or "ever used" or "anyone tried" or "anyone used"
Google will then return listings that match the above criteria. Many of these listings will be forums (one of your search words). These forums typically contain real users (not advertisers) discussing the product. This is great way to get unbiased feedback of a particular product. If the product is offering resell rights, you'll typically find the users discussing that as well. You can also use one of the additional search strings (like "ever tried") listed above. This will increase your chances of finding a forum question that is asking if anyone "ever tried" the product.
Keep in mind, there are some awesome E-Book publishers out there. In fact, I buy E-Books on all sorts of marketing topics on a weekly basis - and I have been doing so for years. If I don't know the author, I will use the same technique described above to research the author/product. However, you can run into someone that doesn't have much exposure but still has a great product, so you may not find out much about them in your research. But it is still very valuable to know that there isn't any negative information about them floating around the net.
Remember, E-Books can be some of the best learning tools if the information is up-to-date, accurate and useful. And there are many of these types of E-Books out there; you just need to do a little research to find them. Once you find an E-Book that has proved to be useful to you, inquire with the other on an arrangement to allow you to sell the E-Book to others. The author may very well have an affiliate program where you can advertise their E-Book and make a percentage of the profit on each sale.
About the Author: Michael Ellis is an Internet technology expert that specializes in marketing products and services online. Be sure to visit Michael's website http://www.VictoryKey.com for FREE Internet Marketing articles, tips and discussion forums.