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Spicers' 960-Page Office Supply 'Big Book' Now Opens On A 'Click and Flick'

LONDON & NEW YORK--(BUSINESS WIRE)--April 4, 2006--Spicers, the leading European wholesaler of office products is using proprietary technology from ActivePointUK ( Spicers' customers can now browse through their 960-page 'Big Book' office supplies catalogue at 'click' speed and make online purchases at the same time.

ActivePointUK is a channel partner of ActivePoint, the global technology leader in contextual search and smart online catalogues.

Called the FLiCKi?, ActivePointUK has converted Spicers' mammoth printed office supplies catalogue, utilised by customers of its vast dealer network, into an online offering using ActivePoint's proprietary EasyFlip? technology.

"FLiCKi, integrates very well with our dealer's consumer internet ordering tool - OSCARnet," said David Grassby, Director of Marketing, Spicers. "While OSCARnet is an excellent electronic listing of what's available and it has the ability to order things, it doesn't show off product like a paper catalogue can. 'OSCARnet' enables dealers to set their own prices, which can be tailored to specific market requirements," added Grassby.

"With FLiCKI, our full 17,000 product line Big Book office products catalogue is easily viewed online, alongside OSCARnet, our ordering tool," added Grassby. "This innovation delivers online the experience of flicking and browsing the BIG Book catalogue, but with the business advantage and convenience of online sales."

ActivePointUK is supporting Spicers' roll-out of FLiCKi to any of their 4,000 plus dealer network in the UK that want it.

"We believe that giving customers the option to flip through a sales catalogue while surfing the Internet in the same way they would a paper product will only work to improve online sales conversion rates for Spicers' dealer network," said Chris Collinson, MD of ActivePointUK.

"It's exciting to see such a large catalogue going online, even though for now, I don't believe it spells the end of conventional paper catalogues. Rather, it is a key sales channel for Spicers' dealers to market their full product range to the consumer," added Grassby.

A new report from Verdict Research, part of the Datamonitor Group, has revealed that in 2005, e-retailers accounted for almost half of the cash growth in UK retail spending, with sales increasing 15 times faster than the retail average. Verdict found that one in four UK consumers now purchases goods online each year.

About Spicers

Spicers is the leading European wholesaler of office products and operates through a network of distribution centres in the UK, Ireland, France, Germany, Spain, Italy and Benelux. More information can be found at

About ActivePoint

ActivePoint, the technology leader in contextual search and smart online catalogues, is based in New York, NY with development facilities in Netanya, Israel. ActivePoint's TX5(TM) Discovery Engine is a contextual relational search and guidance system that emulates the human communications process. Built on an application service provider (ASP) model, the company has customers and channel partners in the US and UK. ActivePointUK is a leading channel partner of ActivePoint and can be found at ActivePoint is a subsidiary of ActivePoint Inc., a Delaware holding company. TX5(TM) is a trademark of ActivePoint Inc. ActivePoint is a registered trademark of ActivePoint LTD.
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About the Author: Steve Capoccia

ActivePoint - Natural Language Processing, Guiding and Assistance,E-catalogs

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