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What Is Search Engine Optimization?
Search Engine Optimization, also known as SEO, is a number of techniques which are used to promote a website. The goal of using SEO is to get your site to the top of the search engines. When people use the internet, they will type words or phrases into the search engines. The search engines will then look through their database to find websites which closely match the keywords or phrases. For example, if you own a website that sells tires, you will want to come up in the to 20 search results for phrases using the word "tires" with Yahoo, MSN, and Google.
Search engines will look through a list of websites using a program called a spider. The spider will look for specific elements on a page which match what the user is looking for. The goal of a webmaster is to optimize their site in such a way that it is easy to find by spiders. The search engine will reward the webmaster by giving them a higher ranking in their index, which can lead to them getting large amounts of traffic. High traffic websites tend to generate large amounts of money. The goal of someone who uses SEO is to stay up to date on what the search engine spider will pay attention to when it comes to their website.
Search engine Optimization is very different from search engine submission. When you use search engine submission, you are submitting your website to the search engine so it can be reviewed. The goal of search engine submission is to get your site listed in the index. Submitting your website to a search engine doesn't mean you will get traffic. There are billions of pages online, and most of them will not be found. The goal of SEO is to optimize your site in a way which will allow spiders to find your webpages in the ever expanding universe of the internet.
There are two ways you can optimize your site. You can either do it yourself, or you can hire a company to do it for you. Doing it yourself will obviously allow you to save money. However, it is also time consuming, and you may not have the time or expertise to do it successfully. Highering a company will cost more, but they tend to be very skilled and can optimize your site within a short period of time.
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