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Search Engine Optimization Techniques

If you are learning how to optimize your website, you may have received a large amount of information from other webmasters. Some of the information they gave you may conflict with other things you've read. In this article, we will provide general information about different aspects of SEO. If you are new to this subject, you may have heard about cloaking, and may wander if it is a good idea. Cloaking is a practice which is generally unacceptable. If you use it for spam keywords, you could get in trouble with the search engines and your site may become blacklisted.

Most SEO experts recommend using hyphens instead of underscores for naming your folders or files. Research shows that search engines consider hyphens to be spaces. In contrast, underscores will not be seen as spaces, and the words will be put together to generate one word. At the same time, you won't want to use more than 2 to 3 hyphens. It is best only to use them for words which must be separated. You may have also heard about a redirect. Most SEO experts agree that using the 301 redirect is best. In addition to this, you may be interested in using Flash for your website.

Most experts agree that it is best to avoid using Flash. Unlike Flash, search engines are very friendly to sites which are built in HTML. Virtually all search engines can spider HTML documents, but most are not familiar with Flash. If you want your website to be perfectly optimized, it is best to avoid designing it with a program which may not be friendly to all the search engines. It is possible for a Flash site to be spidered, but it will require you to install the Macromedia SDK kit. However, there are a number of other reasons why building a site in Flash is a bad idea. While Flash sites tend to be well designed, they are usually not user friendly. Making changes to the site will require you to use specialized software, which can be tedious. Unless you have to, it is best to avoid using Flash.

About the Author: Please feel free to reprint this article, just be sure that my signature file remains in tact and the link inside of it is clickable to the proper destination. To learn more about what Aaron Nimocks does visit his site at Sapphire Directory.

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