PLANNING ESSENTIAL FOR SUCCESSFUL NEWSLETTERS
By Jeff Rubin
The Newsletter Guy
One of the recurring problems companies have in putting together a newsletter is lack of organization. Frequently, the task of writing and designing the newsletter is assigned to an already overworked employee with no expertise and even less interest.
Consistently publishing a good newsletter - on time, every time - requires a commitment from your top management and a committee of people with specific assignments.
Use these tips to help you with planning your newsletter:
* Draft a publishing schedule for the entire year, showing meeting times, copy deadlines and publish dates for each issue of your newsletter.
* Have a one-hour meeting with your committee before each issue to plan all articles and artwork needed and to delegate assignments.
* Make changes to your proof only once, or you won't get it out on time.
* Find a printer who understands what you're trying to accomplish with your newsletter and is willing to help you learn how to improve it.
About the Author: REPRINT POLICY: This article may be reprinted in your publication, company newsletter, etc., provided that you give a by-line (by Jeff Rubin) and print the following credit exactly as written. Please send a tear sheet or electronic copy:
Jeff Rubin, a former newspaper reporter and editor and instructor at The Learning Annex in San Francisco, is The Newsletter Guy, owner of the Pinole, California-based newsletter publishing firm of the same name (www.thenewsletterguy.com).
He's written and designed more than 1,600 company newsletters since starting his business in 1981. He may be reached via e-mail at firstname.lastname@example.org or by phone at (877) 588-1212.