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Advertisement For Mobile Phone Ringtones- What Do They Really Say?
Many a times, it happens that we are browsing through the Internet and are instantly attracted to some advertisement for real tones or true tones. Low prices, free gifts, a range of options, all these facts mentioned in the advertisements appeal to us and we are tempted to download the latest in real tones, true tones, voice tones, monophonic ringtones and name tones as soon as possible.
But certain developments have taken place in the mobile telephony market in recent times that would influence us to read between the lines, while selecting a specific site for downloadable mobile content. Some instances of consumers mistakenly signing up for premium rate subscription services for ringtones and wallpapers have been reported.
Certain advertisements have prompted many mobile phone users to believe that they would be paying for the download of a particular mobile phone ringtone. However, in reality, they had to pay for monthly downloads of ringtones as well as other types of mobile content, for a pre-specified period of time.
The most vulnerable sections of society to the lure of this form of advertisements have been young people and teenagers. They have been easily misled by advertising gimmicks of certain firms in the mobility marketplace.
This practice of providing inaccurate information through well-crafted advertisements needs to be stopped. As final consumers, mobile phone users have every right to demand total clarity on different aspects of the process of download of real tones or voice tones from the different sites offering mobile content.
Mobile phone users should be absolutely clear about the costs of download of the different types of ringtones such as real tones,true tones , voice tones, monophonic ringtones and name tones . Many of the advertisements are confusing and do not give a clear idea regarding the costs of download. Consequently, consumers and mobile phone users should keep certain points in mind, while downloading mobile content. Special note should be taken of the
1) The font sizes of the advertisements of these sites
2) The proper display of the prices for downloading true tones, voice tones, etc.
3) Information in small print regarding any other aspect of the process of download.
The interests of mobile phone users need to be protected and consequently changes in confusing advertisements have become a necessity. Certain rules need to be formulated and strictly enforced to determine the proper marketing of premium rate subscription services by mobile phone operators and online content providers.
First and foremost, content sellers should specify the exact details about the prices of the monophonic ringtones, real tones or voice tones on offer. Proper information should also be provided on the method of billing for a prospective mobile phone user availing of the services of the content providing sites. The prices and conditions should be clearly displayed. Customers should also be reminded from time to time on ways of unsubscribing every month. The firms not following the rules need to be fined by the concerned authority.
About the Author: Mark Bishop is the webmaster of http://www.ringtoneship.co.uk , a site specializing in the different genres of ringtones, including polyphonic ringtones, True Tones, Real tones, MP3 Tones, Mobile Java Games, Wallpapers, Themes and Logos…