A different kind of television
We live in an age of television. No house is complete without television access and today inexpensive LCD screens can literally place a TV set anywhere. But the UK-based TV channel YOURKINDATV provides a different kind of television, a new format of online news video combing lots of UGC elements.
The days of traditional television broadcasting news, classical movies and political debates are long gone. Today, sports and movies are considered premium content. Today, we are all tributary to a tele-cuture having deep roots in digital TV expansion on different platforms – cable, satellite and digital terrestrial. Today, we are mainly interested in new products and services that can provide instant access anytime and anywhere; we carry laptops and iTunes to have online access to TV channels. Shows are not only viewable online, but also downloadable to iPods and PSPs. Even our mobile phone can turn into an entertainment provider.
Such an avant-garde television broadcaster integrating the shows and the technology of the future is YOURKINDATV. YourKindaTV is the UK’s first fully online TV channel producing original and innovative shows for internet and mobile consumption. UK’s newest broadcaster launched its web based TV channel on November 2006 to satisfy, they say, the demand for quality free online videos. YOURKINDATV features professionally produced news, as well as a lot of clips sent by viewers. The amount of user generated content (or UGC) on this online channel is the largest ever put on air by any other TV channel featuring UGC in their programs. Combining user-generated content with professionally produced materials is yet a new practice in the UK television market, which so far seems to have caught the attention of students, office workers and many teenagers. This approach followed the trends in the UK media mix, which lately granted UGC a major role.
A web based TV channel is easy to be accessed from anywhere outside of the UK. This would be the answer to all the concerns of the ex-pats living, working or simply traveling outside the UK, willing to see some of the UK shows, keep pace with the British news or other stuff. Still, there are not many TV channels available as a streaming video service over the internet. British Broadcasting Corporation (BBC) also broadcasts outside the UK an increasing number of commercial televisions available from many places around the world, while BBC America and BBC Japan are particularly dedicated to the consumers located in the specified countries.
BBC is the UK’s national television network, publicly founded through the mandatory television license. BBC network comprises eight public service television channels in the UK, all available on every digital platform (cable, satellite and terrestrial) free to air. In addition to these, there are three more commercial television networks, namely ITV, Channel 4 and Channel 5 (well-known simply as ‘five’), also accessible only from the digital platforms.
In an emerging iTV UK market, BBC officials have announced their plans to offer an interactive TV and a broadband service in the new 2007 season. For the beginning, these services are available only for one of their shows, but it’s a start. The show’s interactive application is available in its full form only on digital satellite, and it is twined by an online version of the application on the television website. Due to the iTV feature, UK viewers have the possibility to consolidate their screening experience as a result of an interactive cutting-edge technology offered by BBC.
About the Author: The future of digital entertainment in the UK as well as in the entire Europe lays in the revolution of personal and home technologies, including without being limited to digital and hi-definition TV, mobile entertainment, video-on-demand, and digital video recorder functions.