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Objectives: The Basics for Success by Nahid Chicani

In an increasingly demanding and competitive market, to achieve professional success depends on planning, discipline, strength of will, capacity for adaptation and equilibrium. Successful people achieve success because, in the first place, they know exactly where they intend to go, set goals to be reached and then move in that direction.

The kind of activity or the stage of the career doesn't matter - whether it is a young talent starting out on the road, or a professional who has already accumulated experience - these five requirements gain the strength of an axiom in the context of striving in the professional market. He who is entering the market must be clear about what will be required of him. Today, one foreign language is no longer sufficient, nor is a university diploma. A second or third language becomes a differential plus, as does an MBA or another specialization course, or even an international experience. The already-established professionals also suffer the same pressure, perhaps even greater, because they must permanently recycle their knowledge, since experience by itself is not a synonym for stability.

But the road that leads us to success begins before, when we decide what we intend to be and what we wish to achieve. The basis of the process is one of simple definition: happiness is the real objective of life and to be happy means to do in life what one likes. Therefore, the task is transformed into the simple proposal of discovering what one does with satisfaction. Besides providing happiness, to do what one likes is also the key to success, as we tend to do well, with emotion and dedication that which gives us pleasure. The solitary exercise of defining life, which I call "self-interview," is, at the same time, a complex task that implies a long voyage through ourselves, scrutinizing feelings, preferences and abilities.

The important thing is to identify in our achievements which one of them gave us most pleasure. One should also keep in mind that achievements are not only related to the work or professional life. They began much earlier, already in school life, in sports, in leisure, in the social activities, in family life, during the first job, in the career, in the current job, etc.

The next step is to distinguish the abilities that help us the most in these achievements and that I classify in three categories: the ability to deal with people - lead, motivate, direct, orient, form groups, integrate efforts - to deal with things - concrete objects, dealing with your body, building things, standing out in sports, manual abilities - and ability to deal with the abstract - numerical exercises, the search for data, analyses and deductions.

Once the "self-interview" is done, we are ready to evaluate the road to success and make the route corrections that we consider necessary. This holds true both for the one who starts out on a career and for the one already established in the market. It is essential that we be sincere with ourselves, so that we have clearly defined the activities that are most pleasurable to us and bring us more achievement. That being done, we then have to deal with the five initial requirements: planning, discipline, strength of will, capacity for adaptation and equilibrium, in order to set forth clear objectives that provide harmony between the professional, social and family lives.

The writer Lewis Carroll, in his book Alice In Wonderland gives us a dimension of the importance of having clear objectives when the girl asks the cat which road to follow. He replies by asking her where she wishes to go and she answers that she doesn't know. "Then," says the cat, "is doesn't matter which road you take." That is, for the one who doesn't know what he wants to achieve, any action is equally valid... and equally useless.

About the Author:

Nahid Chicani is a senior consultant and partner-director of TRANSEARCH Brazil ( TRANSEARCH International executive search firm ( has executive search and recruitment consultants located worldwide. Specialised practice groups provide industry specific international executive search solutions. Visit TRANSEARCH International's website (

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