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Business Coaching Basics

Business coaching has long been a career that operates in the shadows. Business coaches are the Navy SEALs of the business world, secretly operating in the backgrounds and guiding senior management cloaked in anonymity. Business coaches operate tirelessly until their client has achieved their objective, rarely receiving accolades for their efforts. And this suits the professional business coach just fine, as their goal isn't personal glory, but to help their clients achieve their full potential.
So it's no wonder that people wonder what a business coach actually does. In simple words, a business coach helps business executive, business owners and even individuals assess their strengths so they can develop them to the utmost. That's not to say that business coaches are used by people who are desperately in need of help business coaches are used by executives who know that, by hiring them, they'll get assistance in turning their business into an even greater success.

Think about it. Say that you're a gifted tennis player, but you've gotten as good as you possibly can on your own. But you know you can be better. So you hire a coach someone who can assess your weaknesses, show you how to capitalize on your strengths, and help you focus on winning. The business coach does the same thing, working behind the scenes to help the executive improve their game. They may see things in a new, fresh way that gives you insights on where you need improvement, or they may have more experience in business and can inspire you by advising you on better, smarter ways to manage your operation. A good business coach has your best performance has his highest priority, and will help you reach your full potential through guidance and motivation.

Think of hiring a business coach as hiring a trusted friend, who has only your best interest at heart. Whether you need advice on building a better management team, finding ways to make your business more profitable, creating a marketing plan or regaining focus on your priorities, a business coach will bring a fresh perspective to the table. As an individual, you may find that a business coach can help you transition into a new career or start a new business. A business coach can help you to gain confidence in your abilities by identifying your strengths, helping you understanding your own leadership capabilities and improving your time management skills. They can help you to find opportunities for growth of which you were unaware as you plan your career, taking a firm hand on your own goals.

Many successful executive and business owners have quietly hired business coaches, who worked with them behind the scenes to help them maximize their potential. Consider hiring a business coach to act as your own mentor and advisor, so you can confidently and efficiently achieve your business goals.

About the Author: is a full service Business Coaching firm, founded in 1989 and based on the philosophy of Gary B. Henson, an entrepreneur and business owner for over 25 years. Chari Darneal is Vice President and Senior Business Coach. Our clients manage anywhere from five to 500 employees each, and cover more than 60 industries. Visit for more information, free articles and be sure to sign up for our newsletter.

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