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Designing Effective Marketing Flyers

Design plays an important role in creating good visual pieces whether for small promotional pieces such as business cards, postcards, flyers to large size media such as posters, banners, etc. ---calls for good designs. But just how can you say that a design is good? First of all it should be able to grab the attention of your targeted market. Second it should be easy to look at and understand. Third the design should be created in such a way that it is not crowded and jumpy unless of course you really wanted it that way. Fourth the tone of the visual design should reinforce the message on the printed materials. And how are you to do this? By simply following these tips:

1.Make use of your most important point as the lead and print it in a large headline.

2.Don’t forget to reaffirm the point in the body copy.

3.It would be best also to use a secondary headline which you may position either next to your main headline or placed it in a different part of your ad.

4.Make use of white space as a graphic element.

5.Use and choose graphics that relates to the information you want to convey in your printed materials.

6.Remember to break up large areas of text with subheads or graphic elements.

7.Add your company’s slogan, logo and/or typeface to reflect a solid image.

Creating Flyers that Works

Flyers are sheet of papers that are used for promoting products, services and events. These pieces of marketing materials are so easy to distribute:

•Simply hand them out to people

•Use them as inserts for various publications such as magazines, newspapers, newsletters and others.

•Place flyers on someone’s mailbox or fax them.

Flyers come in various sizes, thickness and slickness. They possess headlines, body copies and graphics for design. Some also add order form or tear-offs to increase the use of their flyers.

Flyer distribution is one of the important considerations in conducting a flyer marketing campaign. Since the distribution process is the one responsible for the outcome of whole marketing campaign. Success can only be obtain if the flyers reaches its target market and were able to produce the impact that they are expected to create which is to entice readers into purchasing products and services being promoted.


Additional information about this article can be found at 4 Color Printing Service-Catalogs Printing,Brochures Printing,Business Card Printing, Postcard Printing


About the Author: This article was made by Jinky Mesias under 4 Color Printing Services Online




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