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Postcard Printing that Works
After you have successfully grab the attention of your potential customer with your full color postcard so what comes next? --- There are actually two things that can happen its either they turn your postcard over and read the information at the back or smile and then store your postcard in their drawer because they have found the design really cute.
For postcards designed for promotion, being treated as cute is not exactly the main objective itís more of getting your potential customers to read the postcard and have them to get interested in whatever products or services being offered. Although it is true that a great full color postcard design can help grab the attention of potential customers but this alone cannot generate sales you need to have an eye-catching headline, one that will arouse their curiosity.
The headlines to be used for postcards donít need to be long. In fact 3 to 8 words are enough to come up with a convincing headline one which your potential customers would deem as interesting enough to continue reading the rest of the information written on your postcards. A compelling headline is a must if your postcard lacks this important element then your marketing pursuit is doom. Creating a good headline is not really difficult all you have to do is to concentrate and to put a little thought on what you are about to write. It would be easier for you if you are to get the gist or the main idea of the information that you are to put on your postcard. Use the main idea for your headline.
There are actually three basic types of headlines that you can use for your direct mail marketing and these are as follows:
1.Self-interest headlines- this type of headline talks about benefits that readers will receive out from what you are promoting.
2.News type of headline- a good way to create this type of headline is to write it in such a way as if you are letting your reader to take part in a secret.
3.Thought-provoking headline- makes use of topics that will arouse curiosity.
Among the three types of headlines the self-interest is considered to be the most effective. This is because people would always prefer things wherein they would benefit. Besides it is human nature to dream of a better life and anything that can promise them that will certainly appeal to them. Using a self-interest headline for your postcard is a great way to arouse the interest of your potential customers. However make sure that the headline you choose suits the product or service that you are promoting. If you can accomplish this part correctly then expect for a favorable response from your targeted customers.
Additional information about this article can be found at 4 Color Printing Service-Catalogs Printing,Brochures Printing,Business Card Printing, Postcard Printing
About the Author: This article was made by Jinky Mesias under 4 Color Printing Services Online