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Five Tips on How to Select a Trade Show Exhibit House

Five Tips on How to Select a Trade Show Exhibit House
by: Dick Wheeler
When it comes to choosing the right trade show exhibit company for your next trade show display appearance, look for unique qualities that set one firm apart from the others. Seek out the trade show display firm that can help you gain the maximum impact on the show floor.
If you are new at this, start by checking out trade show exhibit companies online.
Research the trade show display companyís depth of experience, creative talents and track record. Closely examine these criteria to justify making them your trade show exhibit partner. Narrow your search down to two or three qualified firms and then contact them by phone.
Here are five key questions to ask your prospective trade show display house:
1. Do they have an ďA to ZĒ approach to managing trade show display projects? If so, you will be able to start with a design concept keyed to your companyís brand image while strictly adhering to the specifications of your booth requirements. Step-by-step your display unit will be constructed, utilizing the latest trade show display structural technologies, until final approval of a fully assembled product is ready for its trade show exhibit hall appearance. You should demand an integrated, turnkey service that provides you with a flaw-free trade show exhibit building process.
2. Check the trade show exhibit houseís design-to-completion success rate. A top firm can boast that the majority of their design proposals presented have become builtprojects. The industry average is only 30% of proposals accepted by clients for successful completion.
3. Ask if they have a seasoned management team. Find out how long their team has been together. The longer the team has worked together, the better the intellectual property they can deliver and complete a project with little or no complications. The teamwork of a good exhibit house offers a refined process of working seamlessly together. That is reassurance to both new and long-term clients of a successful trade show experience.
4. What is their customer satisfaction rating? Ask for client referrals; get client testimonials and client feedback. Ask about their policy for less-than-satisfied clients and how they personally address these issues and how they would rectify any concerns.
5. Do they have exclusive trade show resource relationships? This is a measure of their diligence and experience in the trade show industry. Find out their source of such suppliers as custom modular and custom portable trade show display providers. Are these first line, reliable organizations with solid track records in the trade show business?
If you like what you hear, arrange a personal meeting with the firmís sales representative, either at your office or their showroom. It is at this meeting where you will make your final assessment and selection. Then it is up to the firmís account management and design staff to guide you through the steps to building a successful trade show display.

Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California. The firm is a full-service premiere trade show exhibit, graphics and management services company. For addtional information, go to
© Copyright 1996-2006, Professional Exhibits & Graphics. All Rights Reserved

About the Author: Dick Wheeler is President of Professional Exhibits & Graphics headquartered in Sunnyvale, with a showroom in Sacramento, California. His firm is a full-service premiere trade show exhibit, graphics and management services company. Go to

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