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THE RISE OF THE SMOOTHIE

The rise in popularity of smoothies, it has been argued by various people, is due to laziness, bad temper, lack of cooking ability, cheapness per chemical and biological input into the body of the customers, lack of time to eat in today’s busy business environment, and even the fact that they taste pretty good and will keep you going, depending upon who you ask.

Actually, none of these views is incorrect, but the fact that people have views on smoothies at all is indicative of both their popularity and the fact that they have successfully found a niche in the busy food marketplace.

For the really busy, as well as the health-conscious, smoothies are the perfect way to ‘intake’ the vitamins and chemicals that the body needs every day to function properly. They are really a food replacement for the 21st Century and made to taste really good. Don’t knock the idea though. It’s really rather brilliant. And it works.

The nutritional value of a smoothie is one of its major attractions along with the fabulous array of tastes you can choose. It’s easy to get hooked on one particular flavour, but as you can usually order them any way you like, with any added vitamins or supplements or whatever extras you want, you can still stick to the one you find you like.

If, of course, you have more than one a day then you may well have lots of favourites.

However it really is the taste and texture that gets many customers into smoothie franchises and shops. Once you try one you’re likely to be hooked and they are usually so conveniently located that there is likely to be not only one near where you live, but the same franchise at your destination if you’re travelling. They will provide just what you need when you want it and the taste will be just what you order.

If you live in a city or large town there will be several to choose from. Both the present chains of smoothie establishments and new ones are growing to meet a demand that has exceeded many people’s initial expectations.

Smoothies are a niche market to themselves, and the ever growing popularity of this form of nourishment and pleasure will ensure expansion both within the USA and in other countries worldwide.

The smoothies you get in Thailand are just as good as the ones you get in Tennessee, and this is because the franchisors ensure that the high standards ordered by their very strict manuals are maintained no matter where you go in the world, be it America or Asia.

If you want to be a bit of a ‘smoothie’ yourself you could do a lot worse than getting a smoothie franchise now its popularity is increasing so rapidly and have your own business.

Or you may take many people’s preferred option which, of course, is to just sit back and enjoy them.


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