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RESTAURANT FRANCHISES
Do you have a favourite type of food you like to eat if you are in a real hurry, or sit down to if you have a few minutes? Something you will pop into a shop, café or restaurant for, knowing you can get the same taste as last time and knowing that you will like it?
I know I do. Whether it’s ‘Pie & Mash’, ‘Fish & Chips”, ‘Beef burgers’, ‘Pizzas’,
‘Doughnuts’, ‘Ice cream’, ‘Coffee’ or any of the others.
I’ve been to really good places and really bad ones too. Some restaurants and faster food establishments could be cleaner or grubbier, faster or not fast at all, serve fresh everything or serve ‘mostly fresh’, have either good service or a mind-numbing wait.
Sometimes, I’m greeted with a cheery smile, the place is so spotless that even my wife would approve, I order, get served fresh produce tasting as good as it did last time I came in, and within a couple of minutes of sitting down with a coke its there, with another smile.
On occasions I wonder why I go to some of the other fast food type of restaurants, but of course the answer is that I’m in a hurry and ‘grab the nearest thing to eat’. They are not necessarily better or worse than the others but if I spy one of my favourites I will walk an extra 5 minutes there and back.
I’ve been lucky enough to try beef burgers in New York, fried chicken in Thailand, doughnuts in London, coffee in Brazil, and pizzas in Italy and they all tasted the same as the ones in my home restaurants and fast food places. It was great!
Of course the reason for this was that these establishments were all run by the same restaurant franchises on a worldwide basis, so what tastes one way in Indiana will taste the same in Indonesia or India.
Yes I did try the real beef burgers in New York as well. Fabulous. Thai fried chicken etcetera, but the big problem when you travel is to find something you like and will be exactly what you want when you want it.
The whole point of having a franchise is to capitalise on what people like, and you know they like. Franchises can be State-wide as a well known name, national or indeed international. The infrastructure behind the larger franchisors is considerable, whilst even the smaller ones ensure consistency in their standards and food.
At the end of the day consistency is what many people are looking for. A “hot-pot just like Mum’s” will taste the same from a chain of restaurants with the same franchisor, so you know you’re getting good wholesome, tasty food.
You may, choose to go to non-franchise establishments, where you could well receive splendid treatment and good food.
You may, on the other hand, go to somewhere with the same inscription on the menu, which turn out to be very sadly true.
My Mum was always a really lousy cook.
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