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In A Fix? Here is the Best Way to Maximize Product Exposure.
Once you’ve decided what it is your store is offering to the general public, the next step you’ll take is finding the right location. Once you’ve found it, the next step is to decide how to dress up your establishment; you’ll need to decide what retail store fixtures will properly display your product. At this stage, presentation is everything.
Store fixtures are used for visual merchandising and display. Different types of store fixtures are slat wall fixtures, grid wall fixtures, clothing store fixtures, hangers, display cases, shopping bags, jewelry displays, gondola shelves and mannequins. Store fixtures offer maximum exposure to products.
There are different sizes and colors of slat wall store fixtures. Slat wall is also referred to as slat board, slot wall or grooved board. Slat wall can be used to display clothes, accessories, equipment, and jewelry. The different types of slat wall store fixtures are panels, hooks, face outs, floor fixtures, wire displays, wire baskets, wire shelves, corner forms, brochure holders, and acrylic displays. Hangers are another type of store fixture used to display clothing. Different types of hangers are wooden hangers, metal hangers and plastic hangers.
Display case provides security to the retailer. There are economy style and aluminum frame style display cases. This includes full vision, half vision, open cases, jewelry and register stands. Other type of display cases are special tower, countertop, oak cases, pedestal cases, portable and custom fixtures. Different types of store fixtures are used for jewelry displays. This include store fixtures for necklace, bracelet, ring display, chain and jewelry watch. Different materials used in jewelry store fixtures are acrylic, metal, wood, and velvet.
Other types of store fixtures are grid wall panel and grid wall hooks. They can be used on the wall or floor in any store. Grid wall panels can be customized. Grid wall store fixtures include wire shelves, shelf brackets, grid exhibit, mini grid, sign holders, connectors, and floor fixtures. Shopping bags are another type of store fixtures. Different types of shopping bags are white craft bags, tinted bags, natural craft, shopping baskets and Christmas bags.
Store fixture collections are used to display collection of products. This includes designer collection, metal store fixtures, ladder system, chain link and golf display. Gondola shelves are used for heavy duty products. These are made of steel and can support heavy products. Different sizes of gondola shelves are available. Mannequins are dummies usually used to display clothes. Mannequins store fixtures include adult mannequins, children, flexible, sports, and system mannequins.
About the Author: Barnes Newton is a professional retail display specialist and teaches store owners how to gain profits from proper Store Fixtures and displays.