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Marketing Your Online Home Business
© Jon Viney, 2006
Home businesses, like other businesses, aren't successful just because they exist. If you want to work at home, you have to learn about marketing a home based business.
Marketing depends in large part on the type of business you have. Marketing on the internet works for most kinds of home business. Even if you plan the bulk of your business from your local area, a website adds professionalism. When sending emails, make sure you include information about your business in your signature file.
If you own a website or other business on the internet, you need customers. With all the competing websites, how do they find you?
You need to have some good strategies for marketing an online business. One of the most used strategies for marketing a home business is learning to get a high search engine ranking. If you don't rank highly you may have difficulty being found.
There are some key methods for high ranking. Start by keeping everything on your site relevant to the subject. This makes good sense anyway because once the customer has found you, you want him to stick around. Choose a domain name and website title that fit well with your business keywords. Your title should be easy to remember. Links to your website make a difference in search engine rankings, so contact sites that offer information complementing yours and ask for reciprocal links. Be aware that this information can change as search engines redesign their methods for relevant results.
Another strategy for marketing an online business is to use pay-per-click advertising. This can be a fast way to get listed high in the search engines. There are several providers of pay-per-click advertising. It pays to check out a variety to see which suits your needs the best.
Weblogs are a newer source for marketing an online business. They tend to rank well, and consumers like them. Use your blog to talk about your industry and provide links to your website. Blogs add a lot to your marketing program and can be fun to write.
An often overlooked tool for marketing a home based business is staying in touch with former clients. You can do this through the phone or through email. Email is often the preferred choice because potential clients look at email when they have time and are not interrupted to do it, as they are on the phone. When emailing former clients, let them know you enjoyed working with them and want them to remember you for future projects.
Look for ways to meet potential customers. Go to trade meetings or conventions. For example, if you are selling pet products, attend dog shows and county fairs.
The major ways to for marketing an online business are similar to other businesses. Find customers you can serve and find ways to let them know you exist. After they become clients, serve them well and ask for future business. This is how you keep your business running.
Marketing a home business is essential for success. Use all the marketing strategies at your disposal and watch your traffic grow.
About the Author: Jon Viney Webmaster:
2006 "Top10 Rated" Home Business
No 1 Home Business 2 Yrs In A Row