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Want to Increase Your Retail Sales overnight? This Short list could Double Your Sales Just that Quick.
How we present our products for sale is as important as the location, the timing of the venture and the pricing of merchandise. On one hand, you wouldnít display expensive wares in cheap, shoddy or dirty store display fixtures. An appearance that turns people off the minute they walk into your store isnít going to help sales and, in fact, it will probably hurt them. On the other hand, you donít want your display choices to completely overwhelm the merchandise. Dazzling displays that distract from the sales appeal of your merchandise wonít help business either.
In order to maximize the sales potential, it is required to decide what look and feel of the store will appeal to the target customer. There are many choices to make. It can be helpful to visit other stores selling similar merchandise even if the product is so unique that one will have to travel to another city to find them. Even selling oneís own invention that doesnít exist anywhere else will still fall into a category of stores that he or she should investigate before setting up shop. Even if the investigation helps one to decide which display perspectives donít work for you, that knowledge can save time and money in the long run.
Products for sale need to be displayed in a manner which best present them in the customersí eyes. For example, clothing needs to be folded on shelves, hung from racks or displayed on mannequins. Books need to be displayed in shelves, spinning racks and organized bins. Videos need shelving and racks to properly display titles. All products lend themselves to some form of acceptable display. Even an innovative decorator will need some variation on the display techniques that are already being used to distinguish the product from all the others.
The single most popular starting place for displaying wares in most retail stores is known as the slat wall panel. Slat wall panels have been universally accepted as the most versatile presentation system on the market today. Made of medium-density fiberboard, slat wall panels easily adapt to your retail display needs and require minimum maintenance. When used in conjunction with Lucite or metal accessories, a slat wall can effectively be used to present any product including clothing, giftware, ceramics, books, jewelry, house wares and much more.
Available in a variety of colors and finishes, you can create a unique look for your store in a short time by selecting the slat wall thatís right for you. One choice would be to use the all white, modern look for a retail appearance thatís open, clean and high-tech. Choosing a darker; wood-grain look would evoke a quieter, more formal ambiance. The choice is yours and with slat wall panels and accompanying accessories you can create the look you think will best showcase your merchandise.
A second display technique involves the use of Grid wall panels. Unlike slat wall panels, grid wall panels can be used as either self-standing or wall-mounted display units. Grid walls are a lightweight, durable fixture, constructed of quarter-inch-thick wire and finished in baked-on, semi-gloss lacquer for a professional look. With the proper accessories, grid walls can function as lightweight shelving or hanging displays as long as the products displayed on them are not too heavy. Use your imagination and youíll find grid wall panels may do the job for you.
About the Author: Barnes Newton is a professional retail display specialist and teaches store owners how to gain profits from proper Store Fixtures and displays.