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How to write an effective Link Request Letter?

Link building services are known as the most successful online marketing tool of today. The link building services is a method of making your website link popular and it is one of the most effective tools of Search Engine Optimization (SEO).
A link request sent via email should include several elements. Collectively, all of them serve two key purposes: They let the receiver know you took the time to look at his or her site, and they make it as easy as possible for the receiver to make a decision whether or not to link.
Here are the 12 things that your link request should contain:
• Your Request letter must contain the relevant subject like 'Website Link Request' or 'Link Submission'
• The site owner's name. It seems simple, but takes the time to look through the site where you want the link, and find the site owner's name. Address this person immediately in your email, so he or she knows you're not a spammer.
• Your name. Again, it's just common courtesy. The person requesting a link is a human being and so are you. A first line like "Hello, Mr. Ward. My name is John Smith" tells me that at least this person has taken the time to find out who was running my web site and is nice enough to tell me who he or she is.
• The home page URL for the site. "I have been spending some time looking at your site at http://[insert their URL]."
• Your site's name and home page URL. "I am contacting you about my site, called 'Site Name,' which is located at"
• The exact URL on their site where you think the link is a fit. "With regard to your links section at. [Insert exact URL of their links area/section]."
• A paragraph that describes your site and why you feel its link worthy. "I would like to submit for your consideration my site, which I feel is a nice match for your collection of links. My site is..."
• The exact URL from your site you want them to link to. "Since I have a splash page that has some large images, you may prefer to use this URL for linking:"
• A valid email address and response to any requests made to that address. "If you would like to contact me about this, please feel free to reach me at my personal email address below." (Put your email address.)
• Your phone number. "Or, if you prefer, you can also call me at this phone number: [put your phone number]." And, if you are seeking a link on a site where a reciprocal link is required, also include:
• Confirmation that you have added a link to their site. "I have already placed a link to your site."
• The URL on your site where they can see the link to their site "that you can see at of what a full link-request email would look like.
My name is Eric Ward, and I am contacting you regarding your Birding site at
I'm working with to announce and link a new section on their site called "The Bird Audio Database." nature is located at, and the new bird audio section is located at
Per the link request instructions on your site, I would like to request a link to our bird audio section in your Links to Birding Web Sites section at
Please let me know if the above provides you with the information you need to review and consider our new section for linking. I can be reached via email at, or, if you'd like to talk about this by phone, my direct number is (865) 637-2438.
I have also subscribed to your e-newsletter and look forward to receiving it.
Best wishes,
Eric Ward, for

About the Author: Vikas Malhotra is a successful Internet marketing consultant having helped over 100 businesses increase their visibility and sales online. He is an online branding expert with experience in online media planning, buying and also search engine marketing. To learn more, visit

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