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Brokering Concert Tickets 101

With the now permanent foundation of selling that is EBay—ticket scalping—or more kindly, ticket brokering, has become a mainstay in the secondary market of ticketing. While once a simple side project to make a few bucks, this periodic gamble has become the livelihood of many people.

Sounds good doesn't it? I’m going to give you the 2 minute inside scoop on how to start selling concert tickets online.

First and foremost there are generally 2 types of sales for concert tickets, a general public sale, available to everyone, and a presale. A presale will take place anywhere from a week to a day before the public sale. To give an example of how this works, let’s say a concert has 1000 tickets to sell, they might have 200 tickets available through a presale and the rest will be available through the public sale. Why go for the 200 instead of the 800? Well for a big show, one that’s going to sell out, there will be thousands of people bidding for the same tickets come the public sale, but the presale is going to be password protected, so only a limited number of people are going to be bidding for these concert tickets.

Now all you need to do is be lucky, and get a good set of tickets. Once you get these tickets you need somewhere to sell them, like EBay for a lot of people. But also, for serious brokers, there are companies out there that will try and sell your concert tickets for you though third-party brokering sites like http://www.TicketSpot.com. These companies let you set your own prices, so you control your profits, and you won’t have to do any work after that, just sit back and wait for the sale.


About the Author: Jared Lock is the co-founder and webmaster at http://www.ticketspot.com and long time ticket broker.




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