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Top Business Coach Explains To You How To Control Your Business

Have you ever noticed that some business owners continually complain about how bad their industry is?

Or how bad their customers are?

Or how bad their suppliers are, or how bad their staff is?

Yet in the same industry and in the same area thereísí probably a switched on business owner that is absolutely creaming it.

I find this all the time.

Switched on business owners have the same conditions yet they just seem to be able to make it work.

Why can they make it work?

And how can you do the same?

I have found that the best business owners focus on their business. And they focus on the things that they can control.

If thereís something happening around them, or in their industry that they canít control Ė they donít let it get to them.

They just adapt their business so that they can survive and prosper.

So what are they doing?

They are controlling their business.

Let me explain.

The media tends to talk about a handful of successful business people and the word Ďruthlessí is often used.

For some business owners, they truly are ruthless. Thatís their way.

I am not ruthless. And I donít promote being ruthless.

However I am fussy and if I donít like something I wonít do it, I wonít tolerate it and Iíll move to change it. Immediately.

You see I have found that very successful business owners have a low tolerance to pain.

Where as mediocre business owners have an extraordinarily high tolerance to pain.

Let me clarify this for you.

Mediocre business owners will put up with problem suppliers, problem staff, and problem customers.

The top business owners will not.

Top business owners will seek to improve the situation immediately.

Mediocre business owners tolerate poor performance. They will whine and complain about it Ė yet they wonít do what it takes to improve or eliminate it.

The top business owners donít tolerate poor performance. And everyone that works with them knows it.

The top business owners set the Ďrulesí of conduct for everyone that wants to work with them. Everyone is clear about where the boundaries are, what they can expect, whatís expected from them Ė and what the consequences are if they donít perform.

Thatís how you run a business.

By setting the rules that everyone agrees to, and having known consequences for poor performance - everyone knows where they stand.

By doing that they get great productivity from their people, suppliers, and customers.

On my 1-on-1 Business Coaching Program I take my clients through a process to achieve that in their business. And before you know it Ė my client is in control of their business and getting extraordinary results.

So take control in your business. Set your rules. Clearly define expectations, and outline consequences for poor performance. That way everyone knows whoís the boss, everyone knows the rules, and everyone can choose to play your game or not.

And it is a game. Just like playing a game at school.

In Australia we play cricket. And if you took your cricket bat and ball to school when you were a kid Ė you were the boss. You set the rules. And everyone had to follow them Ė because if they didnít youíd take your bat and ball and look for some other kids to play with Ė that followed your rules.

Do the same in business. Itíll work wonders for youÖ

Itís your business Ė So take control of it.

Itís the ultimate vehicle for creating your life. So donít let other people create it for you. Create it yourself and value what you do, value who you are and value what your business does.

If you donít want to work weekends. Donít. Itís up to you.

If your industry is tough and you donít like it Ė move into a better industryÖ learn business skills and create another business.


Copyright © 2006 by Casey Gollan. All Rights Reserved


About the Author: Business Coach, Mentor And Growth Specialist

Casey Gollan, Business Coach, Mentor And Growth Specialist. Grows Million p.a. Small Businesses Into to Million p.a. Businesses Over a 2 to 3 Year Period.




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