Vectors and 3D Models
Local Search - Business
Weather Information
Get the App for Smartphones and Tablets

Go Back


WhmSoft Free Articles Directory
Free Articles for Reprint
Free Articles to Publish
Free Articles for Newsletters
Videos to Watch


Page Generation Date and Time:
04/27/2017 18:56:15

 
Free the Animation VR
Play to reveal 3D images and 3D models!
VR Icon  
 
vlrPhone / vlrFilter
Project of very low consumption, radiation and bitrate softphones, with the support of the spatial audio, of the frequency shifts and of the ultrasonic communications / Multifunction Audio Filter with Remote Control!



 
 
Alexa Data
 

Go To Articles Directory Home Page

To get the current article, - See Below (at the bottom of the page) -.
For top news titles, see below.
Web sites and videos listed in this page are frequently updated.
If you find that this page is useful (quality of web sites, images and videos, ...), you can add it to your favorites.
Bookmark Page !

Tell a Friend:



With your mobile phone (WAP / I-Mode / iPhone / PDA), for free:
The Top News - http://www.whmsoft.net/services/wap/news.php
The Daily Files - http://www.whmsoft.net/services/wap/get.php
All the Directory Files - http://www.whmsoft.net/services/wap/choose.php

Web version of feeds:
Podcast Music - http://www.whmsoft.net/services/web/wpodcast.php
Daily Files - http://www.whmsoft.net/services/web/wget.php

You can play the Guitar Drum Revolution game (flash game) by following the link below:
Play Guitar Drum Revolution Game


You can play free online games (flash games) by following the link below:
Free Online Games

Play the samples below:
00479 Panic In Chocoland00510 Blobs1240 TodoosnowWarp ZoneSnowy Puzzle Islands

You can view the people (celebrities) news and the front page news (with videos, images and constant updates) by following the link below:
View Recent News
or by visiting the WhmSoft Service blog:
News Photos Slideshows


Article Keyword Videos to Watch
Business
Click on the image to start the video.



Related Topics
Images - Links - Articles

Philadelphia


Related Images



Article Category Videos to Watch
Business
Go to the Videos Pages


Should you listen to your customer?

Insert “listen to your customers” in Google. What do you get? More than 75,000 hits. Try the key phrase “voice of the customer.” What do you get? More than 530,000 hits. What about the phrases "customer" and "focus group"? 15.9 million. "Customer" and "interview"? 21.7 million. "Customer" and "survey"? 30.4 million! Every management consultant and marketing professor will tell you to listen to the customer. Should you? And if you do, will you learn something meaningful? A recent study by Professors Dan Horsky, Paul Nelson, and Steven S. Posavac published in the Journal of Consumer Psychology provides some interesting answers (Horsky D., Nelson P., Posavac SS. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice. Journal of Consumer Psychology, 2004, Vol. 14, No. 1&2, Pages 132-140).

The study asked a group of 41 participants to rank the relative importance of two attributes: Prestige and Price. Then the study asked the participants to buy one of two brands of wine: Macon-Vilages, a high-prestige, expensive French wine, and Columbia Crest, a low-prestige, inexpensive American Wine. Now, wouldn’t you expect that the participants, who said that prestige is more important, will buy the high-prestige Macon-Vilages wine? And the participants, who said that price is more important, will buy the inexpensive Columbia wine?

The results show that 12 participants said that prestige is more important than price but chose the low-prestige/low-price brand, and 3 participants said that price is more important than prestige but chose the high-prestige/high-price brand. A total of 37% [(12+3)/41] of the participants said one thing and did another thing!

37%! And this flip-flop occurred in a very simple situation. How many customers will show such inconsistency in a situation with many attributes and many brands? 50%? 90%? 100%?

Now suppose that you are a retailer that paid for this market research study and you are planning to use the results to improve your business. According to the study, 63% [(14+12)/41] of the participants said that prestige is more important than price. So you open a wine store that specializes in prestige wines. When you open the door you discover that your potential market share is a little more than half (54% or 14/(14+12)) of your initial estimation. Devastating. As it turns out, 46% [12/(14+12)] of the customers just cannot be trusted. They say one thing in market research settings, and do something totally different in real life.

Summary: So, should you listen to your customer?
It depends. No, if you only listen. Yes, if you measure the psychological intensity, or psytensity, of every idea communicated by the customer, and use the few ideas with high psytensity to construct the story hidden in the customer's words. If you are not measuring psytensity, if you take the customer's words at face value, be prepared to face some nasty surprises.

On a broader scale, should we listen to our own inner voices? Maybe not. Remember the story of the fisherman and the gold wish? Remember the fisherman’s regret? Let’s be careful of what we wish for. We might not be as introspective as we think we are.

We are the inventors of Computer Intuition™, a psycholinguistics based program that analyzes the language that people use to describe themselves and their environment, and “converts what they say into what they’ll do”™. We use the Computer Intuition program to uncover the hidden story, the underlying psychological framework that produced the text, but is not found in the text. When clients hire our services, they send us their qualitative data. We input the data to the computer, which calculates the psychological intensity, or psytensity, of every idea found in the text. The ideas with the highest psytensities are most suggestive of the hidden story. We then document these ideas, the hidden story, and our recommendations in a report called "Do this, do that"™. Within a week of receiving the data, we present the results to the client. SCI's clients include many Fortune 500 companies, such as Apple Computer, Sears, Allergan Pharmaceuticals, Chrysler, Citibank, IBM, Motorola, Eastman Kodak, Hewlett-Packard, Anheuser-Busch, Gannett Newspapers, Cincinnati Gas & Electric, Xerox, and Frontier Communications. We also serve many smaller companies and individuals that came to realize that Computer Intuition™ is the only tool for a correct analysis of text.


About the Author: Mike T. Davis, Ph.D., SCI, Rochester NY

In the Science on Decision Making series we analyze papers from scientific journals that include interesting findings on the relationship between decision making and analysis of qualitative data. More reports are available at http://www.computerintuition.com/Reports.htm




Recommended Web Site(s):

Easy Articles Home Page - Articles Directory

Recommended WhmSoft Web Sites, Feeds and WAP Address:

WhmSoft Software Home Page - Software
WhmSoft Services Login Page - Music and Images
WhmSoft Moblog Home Page - Blog - Photo Gallery
WhmSoft Free Online Games Home Page - Flash Games
WhmSoft Services RSS Feed - Daily Music, Image and 3D Flash Animation
Classical Music with Drum RSS Feed - MIDI and MP3 Files
Classical Music with Drum Podcast Feed - MP3 and MP3 Files
WAP / I-Mode / PDAs - Daily Music, Image and Flash Animation

Home Pages:

WhmSoft Free Articles for Reprint Home Page
WhmSoft Services Home Page - Music and Images
Copyright (C) 2006-2017 WhmSoft - All Rights Reserved.