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Importance of online business tracking

Any online marketing carries with it the risk of making mistakes Ė small and big. Tracking provides you with information on which parts of your business campaign has been successful and which hasnít, along with the reasons as to why it failed. As with any Pay Per Click (PPC) campaign, typically site visitors will increase, sales shoot up and everything will seem to be going well. However, tracking your PPC campaign will provide you with better visibility and insight into your website and its inherent functionality. Then it becomes very easy for you to understand how your site visitors are using the website. No matter how good the site design, what determines future sales and strategic marketing campaigns, is consumer behavior on your site. Tracking helps provide you with these statistics.
What needs to be tracked on the site is largely determined by what you want to obtain from your PPC campaign. If you are selling products online, itís natural you want more sales out of your site. With a service-based site, you want to know how many enquiries youíre getting from site visitors. An efficient tracking system can provide you with valuable information about how to refine your campaign to maximize ROI. To ensure your business goal is achieved, you need to track your PPC campaign and your site traffic behavior.
Nowadays several tracker software contain free hit counters to track one or many pages of your website, weblog or homepage. In search engines you need proof that repeated pay-per-clicks are not coming from the same user. When you get clicks from a place with which you have no existing business, then that will be considered fraud. As part of your marketing and promotional campaigns, you need to ensure fraud control.
Site stability along with site accessibility and operational stability is very important in a website. Having a prompt response to any crisis situation maximizes downtime and helps to ensure satisfied customers. Site monitoring and site alerts are essential for ensuring a sound tracking system. The use of several site-monitoring points eliminates any chance of getting false alarms. For example, when accessibility problems arenít caused by your resource but are the results of improper connection between your system and the site. If an error gets detected, the system will keep ongoing checks on the status of the resource and when itís accessible again, you get a message notifying you about its restored functionality and also about the duration of the resourceís unavailability.
There are several e-Book sites, which provide easily downloadable books in PDF or other formats. With such freeware available, site traffic is bound to shoot up. Thus, site tracking in such cases is an absolute must.
There are several tracking software which can accurately track every link on your website and tell you the exact number of clicks you are sending to an affiliate program or a promotional partner. They also give information on the accountability for the site traffic you direct to other web sites and affiliates. They also monitor internal links so you can keep track of your site visitors, which links they visit more and their behavioral patterns.
So, how can you go about tracking the effectiveness of the links on your site? Link popularity checker helps to quantify and measure your website linksí effectiveness. In layman terms, link popularity means the total number of links or ďvotesĒ that a search engine finds for your website. A website is a volatile place where pages and links are dynamic in nature. Hence, it is essential to ensure connectivity between links and a proper navigational flow. Dead link checker helps to identify dead links in your website and eliminate them. Equally important is to ensure that all live links are in order and fully functional. Live link checker helps to ensure this.
Banner rotation ensures a good flow of site traffic and generates high revenues for your site. It is essential to have more than one banner to promote each product. Once a site visitor sees a particular banner more than 3 times, he/she will typically ignore banners, which make their appearance repeatedly. If click-throughs are declining, then itís a steady indicator that you need to rotate your banners more often.
Directories and link submission forms are very important from a search engine perspective. You need to submit your link to the appropriate category. Else, it will lose its significance and context. There are several rules and guidelines in place for link building and link submission which ensure that the submission and approval process is as smooth as possible. Itís essential to provide concise names for links to avoid excessive text. At all cost, avoid spam filled links and most importantly chose the right directory. Any successful link submission campaign will maximize your time so that you get listed in the most directories possible.

About the Author: Solomon is the owner of, and has
written a lot about the benefits of website traffic tracking and the
merits of effective and efficient marketing.

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