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Build Your List with Opt-In Offers

If you own an Internet business then you know the importance of your customer list. What are the best ways to build your customer list? How can you effectively capture personal information on your squeeze page? This question can be answered in a number of ways. Essentially, you need to ask yourself what it would take for a person to give you their personal information. What would tempt you to provide your personal information to a website?

An effective way to snag new customers is to provide opt-in offers. The customer needs to feel that they have received something in exchange for their personal information. Tempt them with an offer that has a value. An opt-in offer will not only make customers type in their personal information, but will be the foundation for a successful business relationship.

What type of opt-in offers should you use? Free reports, MP3 audio files, White reports, newsletters, and any type of giveaway are great ideas. Free reports may highlight the benefits of your product. Or a free report can present a common problem that your product or services can fix. For example, let’s say you offer information services about real estate. You can provide a free report – “How to Sell Your Home in Seven Days”. This free report will highlight your product or service. It will then prompt the reader to take action and buy your product or service.

MP3 audio files have become very popular these days. Your audio file could contain any information that involves your product. For example, you might have an interview with an expert in the field regarding your product. MP3 are easy to download and enable the customer to listen to them at their own convenience.

Newsletters are another opt-in offer that is a great incentive. Newsletters can cover a wide variety of topics. They can include articles and a frequently asked question section. You can also have the customer sign up for periodic newsletters. This allows you to market to the customer over and over.

No matter what opt-in offer you provide you need to let the customer know the value of the offer. For example, the cost of the free report may be a value. Let them know how much money they are saving by giving you their contact information.

You can employ a variety of opt-in offers. Periodically change your opt-in offers so you can test which offer brings in the most customers. Provide the incentive to sign up and customers will give you their contact information in droves.

About the Author: Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak's Promoting Tips Ezine (0 value) just visit his website at or

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