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In today’s ever changing trade show environment where the trade show exhibitor has to meet new challenges, the use of hybrid trade show displays make sense not only in terms of satisfying new company communications needs, but also realizing substantial cost savings.

No longer is it necessary to build a trade show exhibit from the ground up. By combining existing trade show booth design systems that seamlessly expand into new dimensions and utilities, the trade show exhibitor is able to save time and money without sacrificing compelling design.

The hybrid trade show exhibit combines the most appropriate design systems and materials to create a structure that best meets the trade show exhibitor’s needs--whether it be the addition of a conference room, work stations with video monitors, keyboards, counter space, panels for graphics, or a locking storage space.

The hybrid trade show display may integrate custom elements, with various pre-engineered structural components to satisfy the full scope of the exhibitor’s needs. By using lighter weight pre-engineered components, the trade show exhibitor saves money on trade show exhibit design as well as drayage, handling and transportation costs. Also, pre-engineered components are lighter, more flexible and scalable than custom elements.

When researching trade show exhibit houses that are successful in creating hybrid exhibits, it is important to choose a trade show display house that either has in house systems designed to be integrated together or one that is experienced in taking pre-designed systems and merging them.

Hybrid trade show exhibit examples can be large or small. Adding style and function to a pop up exhibit while maintaining portability is a good example of a small hybrid exhibit. The exhibitor can conveniently add a video monitor, locking storage, shelving and a counter workspace to a pop up that will easily pack into a single shipping case.

On a larger scale, windows, plasma screen walls, headers, doors, and conference rooms can all be added by combining components from different custom and pre-engineered systems to make a cohesive whole.

It is important to find a trade show exhibit house that can utilize new technology, such as a computer numeric controlled (CNC) router that has the ability to cut wood or plastic sheets that line up properly every time. These components are designed on a modular grid.

Understanding the mindset of the trade show display house is also essential. If the exhibit house is forward looking, you can take advantage of timeless hybrid trade show booth components that will be fully functional in the future. Your trade show booth will have interchangeable elements that will fit precisely now and also in the future as components are added.

Your trade show exhibit will be well-suited to keep pace with your company’s future success, whether exhibiting out West at the Los Angeles Convention Center, Anaheim, San Diego, Long Beach, Las Vegas or any conference site in the nation or abroad.

About the Author: Bruce Backer, founder/CEO of Exponents, based in San Diego, California, a premiere component-based custom exhibits firm that designs and manufactures Exponents®, Luminents™ and CrossOver™ display systems. http://www.exponents.com