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What to think about when designing a business card

So you really want some business cards – you think it’s going to make people take you seriously and get in touch with you. What you have to realise, though, is that a badly designed business card is much, much worse than none at all, and will actually lose you business. Before you go ahead and make business cards on that spiffy machine that does them for pocket change, take a little time to consider exactly what you’re going to put on the card and where.

The first, and most important, thing you should put on is your name! Don’t be modest – make it big and bold, so people can spot your card in a pile. It might feel a little egotistical, but remember that you’re doing it to help them find you, not because you think you’re really important.

The next thing to put on is some kind of description of what you do – whether that’s a job title, or just which industry you’re in. If you’re undertaking a specific project at the moment that is somehow notable (you’re the producer of a popular TV show, for example), then it’s worth putting that on too.

The two vital pieces of contact information to have on the card are your phone number and your email address – these are the two primary means of communication that people will use to contact you. Website addresses are also a very good idea, as they offer someone a quick, easy way to find out more about you.

Your street address, on the other hand, isn’t really necessary unless you own a shop or otherwise expect people to visit you, and your online instant messaging address runs the risk of looking somewhat unprofessional. Depending on what business you’re in, a fax number might be useful – in general, if you get more than one fax per month or so, it’s probably worthwhile putting it on there.

About the Author: John Gibb is the owner of Business cards
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