Toyota and Lexus, Earning 11 Awards from J.D. Power and Associates
2006 seems to be a good year for the Toyota Motor Corporation. This company is the one responsible for the Toyota brand of vehicles as well as the Lexus brand. Now, it has most recently earned 11 segment awards that the J.D. Power and Associates give annually. These awards are all part of J.D. Power And Associates’ Initial Quality Study.
This study actually measures out problems in 100 vehicles during the first 90 days of ownership. And during this period of study, the Toyota and Lexus brands received 11 segment awards which is a record in itself. This is primarily because no other corporation or brand has had received such a number of segment awards in just one study such as this one. In fact, Lexus has been continually the recipient of the most problem-free vehicle for nine years straight in a row.
Jim Lentz, the Toyota Division group’s vice president and general manager, states, “It is a proud achievement for our vehicles to earn 11 awards overall in the 19 segments. Our product line has expanded significantly over the years, with a number of new models coming to market recently. With that, we’ve continued to place a great importance on the quality and dependability of the product.”
In fact, the Lexus brand took home the awards where it had vehicle entrants. It was six segments in all. As per Toyota, it took home five segment awards. Of course, this was the best number of awards among those with non luxury nameplates attached to them. The Toyota Camry and the Toyota Corolla, which are Toyota’s largest volume vehicles, took the top spot in each of their respective segments. The Camry was the number one midsize car. On the other hand, the Corolla took home the best in the Compact Car segment award.
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About the Author: Mark Clarkson is a 35 year old marketing consultant for a leading auto parts store. This native of Denver is also an offroad enthusiast.