Volvo C30 Continues Its Winning Ways
Since the unveiling of the Volvo C30, it has already caught the attention of the public. Add to that the radical ad campaign being launched by Volvo. The design of the car that departs from the conventional boxy design that is common to Volvo cars makes this car standout in the car manufacturer’s lineup. This standout quality of the car is complemented by a high performance engine plus a complete lineup of safety features. The interior is also one of the strongest selling points of the car. This is due to the fact that the company has given much thought to every little detail of the vehicle - from Volvo cargo liners to the technologically advanced floating center stack.
The design and overall performance of the car makes it an award winner. Among the accomplishments of the company’s first compact car is its winning the “Das Goldene Lenkard 2006” and the “Auto Trophy 2006” awards and accolades. The car also won the prestigious “Design Award 2006” making them a strong competitor in the compact car market. Another recent success is their winning in the readers’ choice feature of the famous German trade journal “Auto Motor Und Sport” dubbed the “Die besten Autos 2007” or “The Best Cars of 2007”. The Volvo C30 has come to the top of the of the lower medium import class and is way ahead of some tough rivals.
The compact car from the safety oriented car manufacturer won hands down in the class by taking 19.1 percent of all the votes. The most notable reason behind the popularity of the recently unveiled car is its radical design penned by the company’s senior designer Simon Lamarre. Furthermore, the driving experience aboard such a finely crafted machine is at par with that of its competitors. Another reason why the car has such a large number of admirers is its wide array of safety features which Volvo is known for. The award is a prestigious one and will surely help the company in marketing the Volvo C30.
The challenge which the Volvo C30 recently topped is actually one of the classes that has been running for 31 years and it gives awards in 10 different vehicle categories.
The competition offers readers a wide number of choices from 312 different current car models and more than 100,000 readers participated in choosing the winner in each category. And out of those large numbers of voters, 12.2 percent found the Volvo S80 one of the best cars in the upper medium import class. This figure is enough to put the second generation Volvo limousine in second place in the said class. The Volvo S80’s strong performance in the said competition is attributed to its luxurious yet functional interior designs, driving characteristics and smart features. And since the Volvo S80 is also from Volvo, you can expect a lot of safety features included in the package.
The success of both the Volvo C30 and the Volvo S80 is a good help to the company’s marketing campaign to further increase their share in the global market. The company’s dedication to produce high performance car with eye catching designs while not sacrificing the safety of their consumer is evident in both the Volvo S80 and the Volvo C30. The public can only look forward to more cars from the car maker that will have the same award-winning characteristics that the two models already posses. And the future is looking good with the recent release of the latest version of the company’s Volvo V70 which is already poised to cement Volvo’s place at the top of the leader board in the estate car segment.
About the Author: Glady Reign is a 32 year old is a consultant for an automotive firm based in Detroit, Mi. she is a native of the motor city and grew up around cars hence her expertise in the automotive field.