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North America Sales for Volvo Dipped by 11%


The Ford Motor Company has recently posted its sales figures for the first month of 2007 and it shows a sharp decline in the company’s total sales from the different brands it owns.

One of the Ford Motor Company owned brands is the Sweden-based outfit known for their cars’ safety - Volvo. The brand also posted its sales figures in North America for January. And just like its parent company, the brand also posted a decrease in their number of units sold for that same period. Their sales in North America which includes the markets of US, Canada, Mexico, and Puerto Rico is down by 11 percent compared to the same period last year. All in all, Volvo has sold 8,268 units in all these territories.

In the US market, they only managed to sell 7,819 units last month which is lower than their output last year by 12 percent. That figure also includes the sales made by the company in Puerto Rico. Lower sales figures were also posted in Canada where the company sold 571 vehicles - marking a 4.5 percent decrease compared to that of January 2006. While in the US, Canada and Puerto Rico, their sales have dropped, their market in Mexico is growing which is evident in the 15.5 percent increase in their sales at the said territory having sold 238 units there. While the sales in the US market is declining as also in Canada, their performance in Mexico shows that the company is doing something right in terms of developing and producing cars.

In the US, the most popular car in the safety-oriented car maker’s lineup is the Volvo XC90 which shows that the SUV market is still alive and well in the US market. The Volvo XC90 posted a sales number of 2,382 making it barely missing their mark set last year at 2,390 units. The next best-seller in the lineup of Volvo is their sedan, the Volvo S40, which racked up 1,377 units sold but is down by 30.3 percent compared to last year’s 1,976 S40 sold. The Volvo V70, which is the company’s entry in the estate car segment, managed to raise a sales figure of 257 units sold down by 42.8 percent compared to last year’s figures.

But with the forthcoming release of an all new version of the Volvo V70, the company is determined to halt the downward slide of their sales figures. The much heralded Volvo V70 is what the company hopes to use as a Volvo clutch that would connect all the potential of the company to the consumers just like how the clutch connects the engine and the transmission. The estate car will be released to the market this year by Volvo in its bid to turn around its decreasing sales figures. The Volvo V70 will help the award-winning C30 to propel the company to a profitable future by latching on to the younger buyer base that they hope will be loyal to the company’s cars.

The continuing drop off in the number of vehicles being sod by the brand is a continuing ordeal for its parent company which is slowly being overtaken by Toyota, sliding it to third largest car manufacturer in the US. But with the expected turn around due to the interest that the public is showing in the newer models of the brand under its name like Volvo, it seems that the company will finally be back in its winning form.

The figures showing the decrease in the company’s sales figures are released by Volvo Cars of America, LLC which is a subsidiary of Volvo Car Corporation that is based in Gothenburg, Sweden. The North American arm of the company is based in Irvine, California.


About the Author: Glady Reign is a 32 year old is a consultant for an automotive firm based in Detroit, Mi. she is a native of the motor city and grew up around cars hence her expertise in the automotive field.




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