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Volvo Opens The Door To The Future
Volvo’s pride vehicles are previously unwrapped in different major auto shows around the globe. These vehicles open the door to the forthcoming Volvo models. One of the cars that offer a taste of the future is the Volvo C30, which was unveiled at the Detroit auto show.
"We know there are large numbers of fairly young, successful people who are attracted by our brand, but who still cannot find a model in our range that exactly matches their taste and lifestyle. The Volvo C30 Design Concept was developed precisely for this group," said Fredrik Arp, President and CEO of Volvo Cars.
The Swedish brand of Ford Motor Co. concentrated on singles and on couples without children as their target market for this vehicle. They are also aiming at those customers who treat cars as tools to stand the complexities of modern and hectic lifestyles. "From its inception, the Volvo C30 Project was focused on one primary demographic group: Young urbanites with accelerating careers and intensive, active lifestyles. Customer clinics allowed these people to voice their opinions and give their views on the car's design and technical content," says a spokesperson of the company.
"These customers move in a fast paced world between their homes, work, meetings, the gym and their favorite restaurants and nightclubs in town. Many of them describe their ideal mode of transport as nimble car designed to get them where they want to go. They focus on attractive design and entertaining driving properties and rarely have more than two people in the car," explains Håkan Abrahamsson, the Volvo C30 Project Director.
The Volvo C30, a small family car, is a three-door, four-seat hatchback powered by I4 and I5 engines. The Volvo C30 shares the same C1 platform with its Ford siblings. It offers a wide selection of engines that include 1.6 liter I4, 2.4 liter inline-5 and 2.5 liter inline-5 petrol engines. For its diesel engine options, Volvo offers 1.6 liter inline-4 and 2.4 liter inline-5.
"The Safety Concept Car (SCC) heralded a bold design language for Volvo. Its roots could be found in the classic proportions of the P1800 ES, but there was no denying that it was also a Volvo of the future. As it turned out, the SCC is an excellent reflection of our ambition for the C30 project," said Abrahamsson.
The new car also comes with a bunch of safety features to ensure protection of the occupants. They include a four-wheel anti-lock braking system, electronic stability program, traction control and airbags all around for side impact and rollover protection, seat belts with unique pretensioners, and Volvo's Intelligent Driver Information System (IDIS).
About the Author: Glady Reign is a 32 year old is a consultant for an automotive firm based in Detroit, Mi. she is a native of the Motor City and grew up around cars hence her expertise in the automotive field.