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SEAT Leon Pies Descalzos to take part in Shakira’s Bare Feet Fund Raising Event


At a recently held press conference in the Max Schemeling Halle in Berlin, Volkswagen’s subsidiary SEAT together with the Columbian pop artist Shakira presented the prize in the fundraising campaign for Shakira’s charity foundation, Pies Descalzos (Bare Feet) a unique SEAT Leon Pies Descalzos.

Shakira said during the press conference, “The support for Pies Descalzos is very welcome. The need for education and proper nutrition for the children in my home country Colombia is very big and I trust that SEAT’s initiative will aid a lot.”

“By supporting Shakira’s charity foundation, we show our social responsibility”, commented Erich Schmitt, SEAT’s president. “We use our massive advertising campaign in all European countries that will be visited by Shakira to incorporate the possibility to donate money to Pies Descalzos.”

A one-of-a-kind car
The Leon Pies Descalzos was built by SEAT in partnership with Shakira. Shakira has helped during the designing process. She acted as the consultant on colors and materials. The standard SEAT LeonCupra was transformed into a completely new car which could be won by one very lucky person chosen in the scheduled fund raising campaign in May. The promotion for the upcoming fund raising event has started after Shakira makes it a part of her first European Tour concert in Hamburg. The fund raising event is going to be promoted in all communication channels through the integrated advertising campaigh that SEAT has launched. The fund raising event will end on May 15 and one lucky winner will take home the Leon Pies Descalzos. The awarding will commence during the Barcelona Motor Show which is scheduled in the beginning of June.

Countries that are welcomed to participate in fund raising event are as follows: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland and United Kingdom.

Donate 1 Euro and Win a Leon Pies Descalzos
Interested participants in the Bare Feet fundraising event may be able to win the Leon Pies Descalzos by donating money to charity foundation through SEAT's campaign. Those who would like to donate may either send through SMS via dedicated number in each country and donate 1 Euro or log on to dedicated Shakira/SEAT website-www.catch-the-fever.com- where philanthropists may donate any amount they want through their credit cars.

The Leon Pies Descalzos that SEAT is donating to the fundraising campaign represents a value of 27,300 Euros in its equivalent version on the Spanish market. During the press conference in Berlin, Erich Schmitt handed over a cheque with the same amount to Shakira to give the fundraising a good start.

Leon Pies Descalzos the most powerful road-going SEAT today
The base used for the Leon Pies Descalzos is same as those of the León Cupra. This car has already made its mark in history books by being the Spanish brand's most powerful road-going car to date. With a 240hp (177kW) the all new Cupra model incorporate all of SEAT's expertise in creating cars with an overtly sporty attitude.

The modifications in the Leon Pies Descalzos include the exterior color, which comes in a unique lilac metallic color. This color is also present on several details in the interior such as the dashboard and the back of the seats. Its standard 18 inch wheels are painted in black. The logo of Shakira's charity foundation is incorporated in the seats as well as in several places on the exterior.

The Bare Feet Foundation
Shakira's Bare Foot Foundation was founded in Columbia. This organization is devoted to finding and providing opprtunities for children in Columbia. This charity foundation takes its root from Barranquilla whihc is a hometown of Shakira on the Caribbean coast of Columbia. The foundation has also expanded reaching other parts of the country. The main objective of the foundationis to improve the education, nutrition as well as the lives of thousands of displaced children who are living dangerous conditions in Columbia.

About Shakira:
Shakira is one of the most successful Columbian young artists to date. She has chosen SEAT, the Spanish automotive brand and subsidiary of Volkswagen, as the main sponsor of her 2007 Shakira “Oral Fixation” European Tour. The tour started recently and scheduled to end on March 18. Shakira will be traveling through more than 10 European countries where concerts will be held on the most well known European cities and venues.

About SEAT
SEAT is part of the major subsidiaries of Europe’s giant automaker, Volkswagen. The German automaker is renowned for its high quality lines of automobiles and top-of-the-line auto parts like its Volkswagen catalytic converter. The acquisition of SEAT together with the rest of other famous brands like Bentley, Skoda, Lamborghini and Audi has helped Volkswagen to become the global force it is today.


About the Author: Growing up with three brothers, Natalie Anderson became exposed early to the world of automobiles. This 29-year-old account manager now dreams of having her very own top-of-the-line vintage car.




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