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Let There Be Light… And There Was LED
Fun, awesome, startling – all that and more - those are the things that describe this year’s North American International Auto Show (NAIAS). Celebrities move car fanatics crazy. But the lights are more glaring than these celebrities. Why? Because of the sophistication of LEDs.
LED, otherwise known as a light-emitting diode, is a unique type of semiconductor diode. It emits incoherent narrow-spectrum light when electrically biased in the forward direction. The light emitted is in a form of electroluminescence. Nowadays, most automakers including the Big 3 are using LED for their automotive lights. Volvo tail lights, for one, are now featuring this fresh innovation.
Aside from LED lights, other amazing things relating to vehicle manufacture have been unfolded in Detroit auto show. The show was indeed a big success. It was fabulous and captivating; thanks to the stars, concept cars and hot vehicles.
One of the significant obvious things in the said auto show is the more upbeat competition. The Big 3 in the auto show has to manage to stress its dominance in the global market to their mounting competition. As such, they stress relevance, reliability and responsibility. The emphasis is triggered by the rising customer loyalty in favor of Japanese automakers.
General Motors (GM)
GM surpassed enthusiast’s expectations by rolling out the red carpet for a host of famous celebrities to escort its equally-wonderful lineup. The GMC Yukon was escorted by the well-known hip hop artist Jay Z who assisted in developing the elating color on the vehicle known as the "Jay-Z blue." GM coupled Mario Lopez with the Chevrolet competitor for the World Touring Car Championship, Jennifer Hudson with the Cadillac Escalade and added Nick Cannon from MTV and Vivica A. Fox to the impressive lineup.
GM emphasized stylish curves and styling to match powerful engines. One of the intriguing concept cars introduced was the Volt. Said vehicle has the technological capabilities to travel 40 miles on electricity alone. In its totality the car delivers a bold and quality statement. The automaker wants to prove that beauty and efficiency could be blended to produce a great car.
The automaker also set forth the Camaro concept car that features he retracted hard top, LED tail lights, a 21-inch front and 22-inch rear wheels are certainly bound to distinguish the topless beauty. Another GM pride is the Cadillac CTS that entertained a classy revamp of its forerunner.
Ford Motor Company
Ford intends to wow the young generation market. To materialize the goal, it has established a partnership with Microsoft, the software giant, to deliver Sync. The Sync features Bluetooth connectivity, voice activation, and MP3 player hookups, and will be fully upgradeable. Said technology is exclusive to Ford for only one year.
Toyota
Toyota, the fast-rising Japanese auto giant, introduced its improved version of the Tundra. The latter is equipped with 18-inch steel wheels and bigger brakes to cater to the needs of “true truckers.” The work truck is capable of towing up to 10,800 lbs with standard STAR safety systems. The Toyota Tundra Double Cab, Regular Cab and Crewmax models will be available in March this year.
About the Author: Glady Reign is a 32 year old is a consultant for an automotive firm based in Detroit, Mi. she is a native of the Motor City and grew up around cars hence her expertise in the automotive field.
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