Mazda CX-7 Opens Strong in Japan
In the news: Mazda Motor Corporation has announced that as of January 19, 2007, total orders for the CX-7 in Japan have reached approximately 1,800 units during the first month of sales since its domestic launch on December 19, 2006. This result is reportedly approximately five times the monthly target sales volume of 380 units, demonstrating a more than positive reception by Japanese consumers.
According to a company press release, to date, nearly 60 percent of the orders are for the CX-7 grade, with over 40 percent of the orders for the CX-7 Cruising package grade. The most popular body color was Brilliant Black, followed by Moist Silver Metallic and the wine red Radiant Ebony Mica. The two most preferred factory installed options have been the utility package, which includes the Advanced Keyless Entry & Start System (a standard feature in the CX-7 Cruising package), chosen by roughly 60 percent of customers, and the nine-speaker Bose® Audiopilot surround sound system, selected by over 50 percent.
Although the market for the CX-7 was mainly 30- to 50-year old males, orders have it that a diverse range of people fancy Mazda’s new CUV. Customer feedback indicates that the main reasons for choosing the CX-7 are the advanced exterior design, the powerful performance of the 2.3L DISI turbo engine along with excellent performance parts , and the sporty interior styling.
Mazda's Executive Officer in charge of the Domestic Business Division, Shiro Mikami, said in the press release, "Sales of the CX-7 have been brisk at all of our dealerships and the number of visitors to our showrooms who come specifically to see the CX-7 is growing. In particular, sales in Tokyo, Osaka and Nagoya have been strong, which reflects the luxurious urban styling of the vehicle. We are pleased to see a robust start to CX-7 sales and Mazda will continue its efforts to boost domestic sales and strengthen the Mazda brand."
Mazda opened a temporary showroom - the Ginza Mazda CX-7 Showroom - on December 1, 2006 in Ginza, one of Tokyo's most fashionable and vibrant shopping districts, to raise awareness of Mazda's new CX-7. Mazda claims that over 11,000 people have visited the showroom to date, greatly exceeding Mazda's initial estimate of 5,000 forecasted for the entire duration of the event (a two-month period scheduled to end January 31, 2007).
The CX-7 exhibition space has also been well received by the public, the automaker’s design exhibition area created to give visitors a Zoom-Zoom experience and an opportunity to get to know the Mazda brand praised by both fans and enthusiasts alike. A series of events that are being conducted in the showroom in cooperation with Japanese lifestyle magazines such as BRUTUS, Esquire Japan Edition, LEON, OCEANS, PEN, Safari and Straight, are also proving to be a contributing factor behind the large number of visitors.
About the Author: Hannah Racey is a 35 year old native of Chicago, Ill. She has been a car afficionado since she can remember. She now works for an automotive company based in Detroit, Mi. as a consultant.