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Jaguar’s New Entry for 2007: the all-new Jaguar C-XF

“Great Jaguars turn heads in the street. They make people stop and pay attention. They evoke instant desire. That’s what the C-XF does and that’s what the next generation of Jaguars will do,” says Ian Callum, Director of Design, Jaguar Cars,

The team that designs the C-XF is the very same team that produced the award winning Jaguar XK sports GT range in 2005, headed by Jaguar Director of Design Ian Callum together with Julian Thomson, Head of Advanced Design. They said that the C-XF concept provides a preview of next-generation Jaguars.

Bibiana Boerio Managing Director of Jaguar Cars has also this to say: “The C-XF – and the future generations of sports saloons it signals – reaffirms the direction Jaguar is taking. When we launched the new XK sports car series, we talked about a product-led transformation of the company. We promised that new Jaguars would be beautiful, fast, glamorous and evocative. The new XK delivered on that promise and the C-XF proves that these same values and more are coming in Jaguar saloon cars.”

The new design of the C-XF exudes confidence, purity and efficiency. It also conveys dynamism and movement even when the car is not moving. But the C-XF is not just all about power it also shows the remarkable heritage of Jaguar combining bold, contemporary features exemplifying the evolution that Jaguar has gone through.

Ian Callum explains further, “Throughout its history Jaguar has created some of the most striking, modern and beautiful sports saloons imaginable and our objective with C-XF was to recognize those principle design disciplines. The values that I see in Jaguar aesthetics include purity, dynamism, latent power, balance and modernity.”

Jaguar History Tidbits

It was Sir William Lyons that created earlier iconic model designs of the Jaguar and he demanded that the same aesthetic qualities should be incorporated in producing the Jaguars. And this is exactly where the C-XF’s designing team has taken their inspiration. The new Jaguar C-XF is to be equipped with the most sophisticated Jaguar parts which Ian Callum describes as “the absolute definition of athleticism”.

According to Callum, “Jaguars should be perceived as cool cars… and cool cars attract interesting, edgy people. The next generations of Jaguars will do just that.”

It should be noted that Jaguar has the lowest recorded sales for 2006. It has declined 34% from its Dec. 2005 sales of 2,445 units sold to just 1,553 units sold for Dec. 2006. Hopefully the C-XF can make things better for Jaguar.

About the Author: Michelle Crimson holds a degree in business administration. She is currently working as an editor in New Orleans, Louisiana. This 32 year old mother of two is also a car racing fanatic.

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