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"Scrap 100 percent of the Cougar Ace vehicles" - Mazda
“After thorough testing by engineers from our North American and Japanese R&D centers, we decided the most appropriate course of action – with our customers foremost in mind – was not to sell any of the 4,703 Mazdas aboard the ship,” said Jim O’Sullivan, president and CEO of Mazda North American Operations, based in Irvine, California.
Cougar Ace was carrying 4,703 Mazdas, half of which is Mazda 3 and about one-fourth is Mazda CX-7. Mazda 3 and CX-7 are two most precious vehicles of the automaker. Mazda 3 auto parts as well as those of CX-7 are exactly engineered to satisfy quality and safety features of the vehicles.
Cougar Ace vessel sat listing at more than 60-degrees for nearly a month after an incident at sea, before it could be towed to the Port of Portland, Oregon for repairs and to have its cargo off-loaded. O’Sullivan added that even though some of the Mazdas aboard the vessel showed little or no visible damage there is still the potential for future problems. This is the very reason why the automaker decided not to sell any of the vehicles on board Cougar Ace. He continued, “We always put the customer first. This drove our decision to scrap every one of the Mazdas involved in this incident.”
Said decision to all vehicles on board the Cougar Ace and to disclose their vehicle identification numbers (VINs) was applauded by the National Automobile Dealers Association (NADA). The VINs are displayed at Mazda customer website. "Even though little visible damage existed on some of the vehicles, Mazda put the customer first and made the right decision to scrap 100 percent of the vehicles because of potential safety concerns." said David Regan, VP of Legislative Affairs with NADA. "This is clear example of good corporate citizenship."
Regan added, "Mazda has been an ardent supporter of ensuring that insurance companies disclose the VINs so that consumers and dealers have the information they need to make an educated decision on the value and safety of vehicles. By publicly disclosing the VINs of the questionable vehicles and then choosing to scrap them all together, they show how committed they are to the health and well-being of their customers."
About the Author: Mazda Parts and Mazda Auto Parts