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New Edge, Inspired by Bold Design and Quality

The new version of Edge crossover utility vehicle from Ford will soon lead car aficionados to a new path that caters to both design and quality enhancement. The cutting-edge astound aficionados with bold design and features. Edge epitomizes style and confidence, which are the aftermaths of 26 months of design innovation.

The Ford Edge is the second vehicle to be launched under Ford Motor Company's new Innovative Design directive," said Peter Horbury, Ford's executive director of design. in North America. "From the get-go, we set our sights on building a CUV that would offer customers the highest all-round quality, value and at a reasonable cost."

Ford Edge design team, which has been set out in 2003, is still budding. Said is responsible for transforming 1966 Ford Mustang parts to create a stunning CUV. Recently, the team was triggered by the passion of elevating Edge to a higher level of elegance, safety, durability and convenience. According to Darrel Behmer, Edge and Lincoln MKX chief designer early in the of Edge and Lincoln MKX program, "We had a young design team, and they all liked the Mustang, but we had very few cars on the market that they were interested in driving. We had the cute-ute Escape and the Explorer, but it is more utilitarian. And of course we have the larger Expedition and Navigator."

Behmer added, “What we didn't have was a really sporty CUV. We were thinking if we can create something that has a more performance-oriented look to it, with really good proportions, we'd hit a sweetspot in the market."

Ford Edge design team saw the forthcoming hence the innovative model of the CUV is redefined to set forth a brand new charisma. Ford's move is anchored on improving its entry to the fastest-growing auto segment in the United States these days, which is the CUV. Young urbanites are now switching to sportier, fuel-efficient, and stylish AWD vehicles that mirror their feisty taste and active lifestyle.

"The modern-looking CUV is going to become more and more competitive as vehicles move into that segment, out of the refrigerator, functional-only segments," said Darrel Edwards, CEO and founder of Strategic Visions. "These more aspirationally designed vehicles are becoming more dominant and have clear competitive advantages."

In addition, said Elaine Bannon, chief nameplate engineer for Edge said, “We designed, engineered and built Edge to our target customer's specifications, which is in line with our Way Forward initiative. We’ve made a lot of these decisions—and a lot of late changes in the program—all in a way that's absolutely customer focused."

About the Author: Jay Stevens works as a consultant for an established auto parts store in the country. He has expertise in automotive technology and has extensive knowledge on the auto parts industry.

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