Ford's Momentum Intensifies in China
Ford Motor Company, a global automotive industry leader, is expected to exceed its sales by 100.8 percent this year. This anticipated figure is estimated on a year on year basis. The 2006 lineup of Ford is dominated by S-Max and Focus.
S-Max, a large MPV from Ford, was introduced this year for the European auto market at Geneva Motor Show. The vehicle became an instant hit in said territory. In fact, it was later on awarded the Car of the Year title in Europe. S-Max is the very first vehicle of Ford to feature the "kinetic design" styling.
Ford's kinetic design conveys energy in motion. Moreover, said feature can be found in the new S-Max. Another major pull of S-Max is its "FoldFlatSystem." Said feature allows the second and third-row seats to fold flat into the floor. These features make all-new S-Max one of the most stunning and exciting vehicles to hit China roads.
You only have to look at Ford S-MAX. Its bold ‘kinetic design’ offers function, space and flexibility alongside head turning ‘wow factor’ and dynamic drivability. This winning formula is what’s made Ford S-MAX such a success in Europe,” said Martin Smith, Executive Design Director for Ford of Europe and the man behind
Ford Focus is also a stunner in China. Said car has established a star performer reputation in its own right. Ford Focus auto parts boast their quality, performance and style. Now in the new model, the automaker added 5-door hatchback and station wagon variations. These new variations are designed to move ahead of auto market demand.
Ford also announced a new investment in China. This investment is all about the launching of Ford Research and Engineering Center, which will be situated in Nanjing, China. The establishment will support product development of Ford's worldwide operations. Said establishment will also contribute significantly to the development of the China auto market.
"The Ford Research and Engineering Center represents another major milestone for Ford as it strengthens its manufacturing blueprint in China. It will offer a winning combination that leverages Ford's global expertise in research and engineering in addition to building China’s leading local talent. It will also work with Technical Development Centers at Ford Motor's joint ventures in China to support product development and procurement," said Mei Wei Cheng, Chairman and CEO of Ford Motor (China) Ltd.
About the Author: Jay Stevens works as a consultant for an established auto parts store in the country. He has expertise in automotive technology and has extensive knowledge on the auto parts industry.