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Jaguar tops J.D. Power Consumer Satisfaction Survey

According to a recently conducted survey by the J.D. Power and Associates research firm Jaguar unit led all auto brands in consumers' satisfaction with their car-buying experience.

Power, a global marketing information services firm, said that satisfaction with buying a new car registered a record high in the 20 years it has been conducting the survey. The survey has more than 42,000 respondents. These respondents have registered new vehicles in May this year.

Jaguar received 912 points out of a maximum of 1,000 to lead its closest competitor, General Motors Corp.'s Cadillac brand. Said score has increased by 23 points over its previous year's score. So far, it is biggest margin of victory in the history of J.D. Power survey. "They did exceptionally well this year. Jaguar has been first the last three years on the study. They have traditionally done very well," said Tom Gauer, senior director of automotive retail practice for J.D. Power.

Cadillac received 891. Said score measures customer satisfaction with the dealership facility, the paperwork and finance process, delivery process, the sales person, and the price of the vehicle. Lincoln, Porsche, and Saturn came next to Cadillac. Gauer noted, "In each one of those areas, the industry performed better than it ever has."

J.D. Power also divulged that the auto industry's average score was 847, with luxury brands scoring an average of 876 and nonluxury brands averaging 843. Gauer added that Chevrolet and Ford performed better than Asian rivals Honda and Toyota. This is in unlikely with other J.D. Power's vehicle quality rankings. Additionally, Jeep, Chrysler and Dodge brands of DaimlerChrysler AG's Chrysler Group bested Toyota. Nonetheless, they were behind Honda Motor Co.'s Honda brand in the survey.

Jaguar's pride includes the S Type, XJ Series and the X Type. S Type is based on the Jaguar DEW platform. Jaguar S Type styling parts are inspired by LS nonetheless; the latter entertained substantial modifications.
Jaguar XJ Series parts, on the other hand, are subjected to major revisions to come up with its recent version. Jaguar parts Type X are already assembled in their modified versions.

Gauer said part of the domestics' leadership can be explained by demographics. Traditionally, the Asian automakers attract younger buyers who are tougher graders than older consumers. "When it comes to looking at issues more on the personal interaction side, the touchy-feely issues that we're looking at on the sales satisfaction side, Asian manufacturers are not as strong," Gauer further added.

About the Author: Michelle Crimson holds a degree in business administration. She is currently working as an editor in New Orleans, Louisiana. This 32 year old mother of two is also a car racing fanatic.

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