Volvo Gets SIRIUS About Its Features
Volvo Cars recently announced that it will be incorporating SIRIUS Satellite Radio to other cars. It can be recalled that the partnership of Volvo and SIRIUS has long been established. And it seems that the partnership will be getting stronger since Volvo will be incorporating said satellite radio to more cars.
For the 2007 model year, Volvo will be offering factory installed SIRIUS on S40, V50, C70, and all-new S80 vehicle lines. "SIRIUS Satellite Radio is the perfect complement to Volvo's respected audio systems featuring Dolby Pro Logic II Surround and Dynaudio. Volvo customers will enjoy depth and breadth of music, sports, news, and entertainment as they have never experienced before in their vehicle. In keeping with Volvo's commitment to safety, SIRIUS also features channels dedicated to weather and traffic updates every four minutes in the top twenty U.S. markets, plus a weather and emergency channel," says Hans Krondahl, Executive Vice President, Marketing, Volvo Cars of North America.
The current version of S40 belongs to the second generation of the car, based on the Volvo P1 platform. Volvo car parts S40 is enhanced to blend well with SIRIUS. V50, a station wagon version of S40, shares the same platform with the Mazda3. Said vehicle is also given the satellite radio benefit.
C70, on the other hand, is a compact car that is available in coupe and convertible. Its new model, which features a 3-piece retractable metal top, was introduced last April. It boasts its less than 30 seconds operation. This time around, Volvo C70 parts and accessories can also boast the power of SIRIUS to make the car more appealing.
All-new S80, which will be made available in 2007, will also offer a factory equipped SIRIUS radio with a 6-month subscription. In the upcoming version of the car, Volvo S80 parts are not only upgraded but made harmonious as well.
“We are very excited about our relationship with Volvo and the launch of factory installed SIRIUS on the heels of the successful Special Edition S60, which featured SIRIUS as well," said Doug Wilsterman, Senior Vice President and General Manager Automotive OEM for SIRIUS. "We look forward to working closely with Volvo to offer their customers the best in-vehicle entertainment available."
About the Author: Kenneth McKinley is a 35-year old marketing specialist of voparts.com, a leading Volvo parts dealer in the country today. Working in the car parts industry for a long time now and being a car enthusiast himself gives him a wealth of knowledge on anything automotive.