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Ford’s Nonstop Innovation in the Truck Market


Ford Motor Corp., the third largest automaker around the world, boasts its stable reign in the truck sales. In the past two years, the automaker sold over 900,000 F-Series pickups. Said figure is 800,000 more per year for the past 8 years. In the past 30 years, no other carmaker has established sales of 800,000 – only Ford.

Doug Scott, Ford Truck Group marketing manager, said, “We've accumulated more than 40 awards for F-150 over the past two years. We simply know truck customers better than anyone else." Scott added, "Leveraging Built Ford Tough and our unrivaled heritage of durability and reliability earned through consistent day in and out performance for Ford Truck customers during the past 58 years is crucial to the truck team's offense-based game plan."

Ford F150, best-selling truck in the F-Series, is deemed the bread-and-butter of the company. In its introduction 2004, the automaker flaunted its parts diagram for Ford F150 pickup, which is designed to produce a powerful car that can withstand difficult demands of towing. This year, Ford brought back the Harley-Davidson F-150 and Super Duty versions. Subsequently, it also delivered new chrome packages for both models. The models are also given Sirius Satellite Radio and 20-inch wheels.

According to Todd Lenz, F150 marketing manager, several Ford vehicles like the F150, are already employing flexible powertrain. As a fact, F150 uses a E85 Ethanol, which allows owners to use domestic produced, renewable, inexpensive, and clean alternative to the conventional petroleum-based gasoline. The drawback though is that there is scarce supply of E85 pumps.

Ford is considering building concept trucks that utilizes several Ford F250 pickup parts plus other groundbreaking parts and accessories to come up with better trucks. These new vehicles are expected to be displayed at the upcoming North American auto shows.

"Innovation has long been the key to Ford's success with trucks," Scott concluded. "While our competitors play catch-up we're continuing to anticipate the features that matter to the consumer and get there before the other guys do."

Ford trucks are untouched by the ongoing market shift to small, sleek, compact cars. According to auto analysts the secret behind its success is the focus on quality and innovations. The marketplace has long been convinced of the quality of Ford trucks. This is the reason why, for several decades now, Ford is amassing a hefty truck sales.


About the Author: Jay Stevens works as a consultant for an established auto parts store in the country. He has expertise in automotive technology and has extensive knowledge on the auto parts industry.




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