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CPO Programs Equals More Car Sales


Cars.com and Experian Automotive went on a collaboration wherein they took some time to study the phenomena called the certified pre-owned program. Together, they had already completed the task at hand and they were already able to share with the motoring public important and pertinent information on such.

The studies done by Experian Automotive as well as by Cars.com was actually focused on the measures of impact of certification on the sales of vehicles as well as focusing on the awareness of consumers and buyers when it came to certified pre-owned vehicle programs and the features that these held.

Interestingly, according to that study completed by Cars.com, their shoppers actually did share what they were actually looking for and the certain vehicle brand that they were eyeing. These people actually were able to purchase a certified pre-owned vehicle in a much shorter time compared to those who did not. The brand that they had first shared with Cars.com was also the same brand from within they bought their vehicle. This was quite in line with another study that Experian Automotive did: the results simply showed that shoppers were more likely to purchase certified pre-owned vehicles when they already had a brand in mind. Experts do believe that this may be such for CPO programs actually helped customers narrow down their choices and help them decide better. Perhaps if such programs also were available when you were buying all Land Rover parts, then maybe you also would have an easier time choosing and a faster time purchasing what is it that you wanted or needed.

Dave Nemtuda is the director of Experian Automotive’s Auto Check Solutions team and he does share, “These findings demonstrate the continued strength and value of certified pre-owned (CPO) programs to the manufacturers. In fact, a CPO lead is 75 more likely to convert into a new vehicle sale than a non-CPO used vehicle lead.”

The vice president of advertising for Cars.com, Kevin Considine, also imparted some of the study’s highlights, “While we have come a long way in building general awareness and consideration of CPO vehicles, we see continued opportunity for manufacturers to educate potential buyers of the many benefits to buying a certified used vehicle.”


About the Author: Jennifer Dylan is a 35-year-old gal who hails from San Francisco. She has a habit of updating herself on new car trends and models. She spends most of her time reading up on cars and hopes to test drive them. She works for one of the topnotch car parts dealer in the U.S.




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