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Jaguar, Overwhelmed By UK Sales Success

Jaguar's United Kingdom sales surged, thanks to the marvel of XJ and XK vehicles. Jaguar XJ saloon is the flagship vehicle of the automaker while XK is its highly-acclaimed sports car.

Jaguar UK reported earlier that in the month of September it has accumulated a total of 4,421 sold vehicles. Sales of the XJ Series increased by 155 percent. It has more than doubled its previous year's September volume. According to analysts in the industry, the increase can be accounted to the introduction of the groundbreaking 2.7 twin-turbo diesel version. In fact, said feature of Jaguar vehicles contributed for nearly 67 percent of the total sales. The overwhelming acceptance of the market of the automaker's 2.7 liter twin-turbo diesel XJ proves that it is now recognized in the premium F Segment diesel sector.

Another remarkable vehicle that made it big in the UK auto market is Jaguar XJ. The automaker sold about 2,000 models so far this year. Said figure includes more than 50 percent diesel versions.

All Jaguar parts are being subject to detailed and careful designing and manufacturing so as to cater to the car enthusiast's utmost needs. Recently, Jaguar announced its upcoming long wheelbase XJ diesel. It is due to wow fanatics from early next year.

"We are particularly pleased that our UK sales volumes continue to increase at an unparalleled rate in an increasingly competitive market environment," said Jaguar UK's Managing Director, Geoff Cousins. "Important new models, such as the XK sports car and XJ diesel models, are major factors in attracting new customers to the Jaguar brand. It is also encouraging that the S-TYPE Diesel is already establishing itself as the car of choice in the corporate market."

"I also regard our year to date September sales of the XJ (up by over 31% on 2005) as an even bigger achievement than our XK success. By focusing on the XJ and the new XK though, both the brand and our dealers are making good margins which support our premium niche strategy and business," Cousins concluded.

Jaguar car parts and accessories are again proving its worth in the industry. The supercharged version of XKR is now hotter on the heels. In fact, the automaker recorded 1,500 advance orders of said model globally.

About the Author: Michelle Crimson holds a degree in business administration. She is currently working as an editor in New Orleans, Louisiana. This 32 year old mother of two is also a car racing fanatic.

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