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Toyota Unfolds Another Compact Car


Toyota has earlier announced the details of its new compact car, which is set to be released early next year. Toyota Auris, the new addition to Toyota’s 2008 lineup will replace Toyota Corolla hatchback in Japan and Europe. According to the automaker, Auris will play a key role in improving further its goals in Europe.

Auris is designed to be more upbeat and upscale than other compact cars. It is inspired by Toyota Yaris design. The brand new model, which is designed and manufactured in Europe, uses Toyota performance parts to boost its functionality. With fresh design and powerful dynamics, Auris is expected to lure more customers and steal a slice of market share from Volkswagen Golf and Alfa Romeo 147.

Corolla, powered by quality Toyota Corolla auto parts, is the world’s best-selling car. Nonetheless, it has never been a top seller in Europe. This blank is expected to be filled by Auris. Toyota expressed its high hopes on Auris. Moreover, by 2008, the automaker is expecting 1.2 million annual sales because of this sought-after vehicle.

Toyota is known for its superb quality, driving pleasure and innovations. These things are also present in Auris. From the inside out Auris epitomizes a great compact car that ensures high level of safety and comfort.

The design of Auris utilizes the principles of Vibrant Clarity design philosophy formulated by the automaker. The car design philosophy is capable of producing an energetic-looking vehicle while maintaining rationality and quality.

The drive feel of Auris is further modified to convey its strong and dynamic character. Auri’s body is sharply defined to express a more stable architecture. Consequently, its overall appearance conveys crisp, fresh, powerful and comfortable driving experience. Nonetheless, it does not stop there; Auris is also designed to cater to both current and future customers in the European C-segment.

In designing and manufacturing the car, the automaker also considered the modern needs of the potential owners. It is created to meet the range of needs of the present and the future. Andrea Formica, Toyota Motor Europe Senior Vice-President Sales, Marketing and After Sales said, “The C-segment is the most important segment in the European car market and many European brands are defined by the image and success of their C-segment models. With the launch of Auris we want to achieve a step-change, not only in sales volume, but also in terms of brand image for Toyota.”

Toyota Auris will be introduced for the first time on December 5, at the Bologna Motor Show. United Kindom sales will start in February 2007. in other European markets, Auris will be offered next spring.


About the Author: Mark Clarkson is a 35 year old marketing consultant for a leading auto parts store. This native of Denver is also an offroad enthusiast.




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