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Pony Car Warrior In Ford Mustang
Ford is proud to unleash its redesigned version of Mustang. Said vehicle is a revived version of the automaker's classic muscle car. Ford rivals in said segment are active in the competition. In fact, there is a great possibility that an all out pony car war among automakers will take effect.
"We embrace the Pony wars," says James Owens, Mustang marketing manager. "Mustang is the authentic American muscle car. In fact, Mustang is the only one of the original pony cars from the 1960s to live on into the 21st century with no interruption in production."
Owens added, "Mustang has two kinds of buyers. People under 40 and people over 40. That sounds like a joke but its true. Our target customer "Drew" is a younger person who likes the Mustang because its basically cool. But our consumption customer is the baby boomer. These are people who no longer need the mini van or SUV and who fondly remember the Mustang of their youth."
Ford noted that Mustang production streak is destined to continue. This is because the sales proved to be soaring. In fact, in September this year, Ford yielded more than 30 percent increase in sales. Mark Fields, executive vice president and president, the Americas, confirmed that a new Mustang variation will be introduced annually.
Upgraded Ford Mustang parts accessories deliver the new appeal of the new car. This is designed by Ford to prove that Mustang is growing up to evolve with the auto industry's metamorphosis. Ford Mustang auto parts also evolve with every model. Now that Ford is aimed at introducing fresh Mustangs every year, then it is to be anticipated that auto parts will be enhanced and upgraded accordingly. This is for the purpose of adjusting with the expanded market and the innovations in the auto industry.
Young and old alike can choose from 4 basic Mustang variations - Coupe or Convertible, available in Deluxe or Premium Arrays, in both GT and V6. Also available is the V-6 Pony Package which includes a distinctive Pony grille, stripes, fog lights, 17-inch wheels and rear spoiler.
The editors of Edmunds.com expressed their appreciation to the redesigned Mustang, "Whether you choose a V6 or V8, a coupe or convertible, this is one of the best values on the market for consumers seeking traditional rear-wheel-drive performance."
Certainly, Mustang is determined to defend its standing as the leading pony in the corral called automotive world.
About the Author: Chuck, a 38 year old freelance writer from Charleston, South Carolina, has been specializing on automotive-related articles and news. He has a degree in Automotive Technology.